Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Here are 21 stats that show most CMOs leap before they look at ROI. Here are 21 stats that show most CMOs leap before they look at ROI.

Stats 80

Stats ROI CMO Forrester 80

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Adobe Experience Cloud Blog

OCTOBER 9, 2018

According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Think about that: just two out of 10 marketing leaders are making a solid connection between marketing activity and profitable growth and in that process, communicating the ROI of their salary.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Fifty-four percent of senior marketing respondents said that marketing analytics had not had as much influence in their organization as they expected. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . CMOs looking for sustainable growth need to stop chasing the next great thing in analytics.

Branding 169

Branding Brand Identity Advertising Agencies Paid Search Agency 169

ANNUITAS

MARCH 24, 2015

According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. In fact, according to the Fournaise Group “90% of marketers are not trained in marketing measurement or marketing ROI”. Let’s be clear, ROI is all about financial outcomes!

Forrester 100

Forrester CMO Marketing Report ROI 100

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 According to Nucleus Research, companies that utilize CRM systems achieve an average ROI of $8.71

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

MARCH 30, 2023

It happens less today than in the past, thanks to the readily available data we can pull from platforms like Google Analytics. Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Where are they in the world?

Conversion 129

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 129

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. But measuring doesn't have to be difficult.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Only B2B

AUGUST 21, 2023

According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. For instance, a study by BrightLocal found that 68% of consumers would stop using a local business if they found incorrect information in online directories. for every dollar spent.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Thinkers360

FEBRUARY 28, 2024

Gartner , Forrester Research , IDC , HfS Research , Everest Group , Frost & Sullivan , BARC , Dresner Advisory Services and many others), social media platforms, industry events and conferences, and social listening tools like Brand24 or Sprout Social to further identify influential voices actively engaging in your industry conversations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

LeanData

AUGUST 19, 2022

According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Further, a tighter alignment of go-to-market (GTM) teams can drive a 100-200 percent increase in return on investment (ROI) for digital marketing initiatives. Analytics that Matter.

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. "Big" data is not always "better." … More Problems.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

SpotMe Blog

JULY 28, 2023

.” – Wojciech Krawiec, VP Product, SpotMe With costs rising worldwide but high pressure on event marketers to bring a positive event ROI, measuring event success is more important than ever before. And finally, studies show that using event technology can increase planners’ productivity by 27% and increase attendance by 20%.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Standard

SEPTEMBER 30, 2014

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. The recent Curata study suggests that marketers focus too much on quantity and SEO and not enough on quality and context. ” Kraft produces up to 1.1.

Studies 40

Studies Planning Marketing Management Forrester 40

Content4Demand

NOVEMBER 5, 2021

One case study to highlight is Imprivata , a global healthcare IT security company. Result : Imprivata received a 430% ROI utilizing True Influence Marketing Cloud. Check out additional True Influence case studies here. How can intent data help marketers build content that's customized for unique accounts and target buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Web analytics. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Adobe Experience Cloud Blog

MARCH 13, 2017

In Embrace Customer-Centric Measurement to Optimize Business Performance, Rusty Warner , Principal Analyst at Forrester, will explore how the evolution from campaigns to customer context enables brands to improve relevance and build sustainable competitive advantage. Analytics and Data Matter. Analytics and data have always mattered.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vision Edge Marketing

FEBRUARY 21, 2019

Gaining corner office buy-in can be tough, especially since measuring research ROI can be difficult. Stay within Scope: Because it can be hard to secure buy-in for research, it’s not uncommon for marketers to try and pack everything they want to learn into what may be the only study they will deploy all year. Can it be done?

Research 101

Research Work Management Paid Search Agency Marketing Management 101

SmarkLabs

JUNE 12, 2023

Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting. A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Anteriad

DECEMBER 14, 2022

In our recent study, we found 85% of marketers were planning to invest more in technology that supports marketing and sales in the coming year. By working with Anteriad, Lenovo saw a 20% increase in leads and 32x ROI. By working with Anteriad, Lenovo saw a 20% increase in leads and 32x ROI.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. They also excel in personalization and analytics. Some email marketing and automation features include: Email Builders. Automation Workflows.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Martech

MARCH 10, 2022

a case study, additional zero-touch tactics/assets, etc.) The decision-maker: Usually the manager of the influencer (focused on ROI). HubSpot, Marketo, Pardot) Predictive analytics (e.g., Specifically: Translate ABM brand awareness from target accounts into website traffic. Bombora, 6Sense) ABM ad-targeting platform (e.g.,

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103

Televerde

MAY 8, 2020

I just wrapped up the 2020 Forrester | SiriusDecisions virtual Summit, and I don’t know about you, but I am ready to flex my sales & marketing muscles! To anyone who thinks they can’t partner with a company like us because their solution set is too complex, I challenge you to watch this case study and tell me you still think that way.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Forrester B2B Sales 52

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Seismic

DECEMBER 20, 2022

From more confident and efficient sellers to better prospect and customer interactions, all of these elements add up to powerful enablement ROI. Effective sales enablement includes a lot of moving parts like content management and automation, learning and coaching, and analytics. Sales enablement comes with many positive benefits.

Marketing Management 40

Marketing Management Marketing Analytics Tools Ad Building Business 40

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52