PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

6sense

DECEMBER 10, 2021

Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities. Integration with Adobe Launch, Adobe Analytics, and Adobe Target to power A/B testing, web personalization, and custom analytics with 6sense data.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Only B2B

AUGUST 21, 2023

For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers. Utilizing Predictive Analytics for Lead Scoring and Prioritization Predictive analytics takes B2B list building to the next level by enabling lead scoring and prioritization.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Seismic

SEPTEMBER 18, 2019

According to Forrester Research , “Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue.” Galaxy as a partner, which will include a deep product integration between Seismic and Outreach.

Personalization 66

Personalization Lead Ranking Sales Qualified Leads Cross-Selling 66

Only B2B

JUNE 19, 2023

According to a study conducted by LinkedIn , B2B buyers are 5x more likely to engage with a sales representative if the outreach is personalized to their specific business needs. Additionally, leveraging data analytics and marketing automation tools can help identify potential leads who align with the BANT framework.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. A different kind of B2B buyer.

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. Hootsuite even emerged as a leader in the Forrester New Wave TM : Sales Social Engagement Tools report. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Vidyard

AUGUST 2, 2017

As automation takes over more and more of the buying process, salespeople that use tools like personalized video , advanced sales analytics, and social engagement tools are seeing up to 300% lifts in positive responses, and meeting cancellation rates drop by up to 10%. And that’s just the tip of the iceberg.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64

Golden Spiral

APRIL 18, 2019

HIMSS Analytics. the world’s most elite conference on marketing, customer experience, data analytics and digital transformation in the banking industry. RSA Conference empowers companies to stay ahead of cyberthreats through online outreach and events around the globe. HIMSS Learning Center. HIMSS Innovation Center.

Work Management 102

Work Management Marketing Management Research Organization 102

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. However you look at it, personalization is powerful, and it isn’t going anywhere.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Vidyard

DECEMBER 16, 2020

Of those using video, 94% report that it performs as well, if not better, than other outreach forms. In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Thinkers360

FEBRUARY 28, 2024

Invest time in thorough research to identify individuals who are: Relevant to your industry and target audience: Align your outreach with individuals who resonate with your specific niche and have a strong following within your target market.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Website Reporting: Web analytics again plays a key role in this process.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Vidyard

DECEMBER 16, 2020

Of those using video, 94% report that it performs as well, if not better, than other outreach forms. In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

SmartBug Media

MAY 13, 2022

Being notified in real time when prospects are engaging with content relevant to your business improves your targeted nurture outreach and lead scoring. Are they going to Forrester? Third-party behavioral data, including prospects’ engagement with other organizations’ content and brands. Tactic #1: Easily Prioritize Accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Outreach

OCTOBER 1, 2020

So how do you gain greater visibility into critical sales and CRM analytics — and do so, if necessary, on a limited budget? According to a 2020 Forrester report , 41 percent of B2B companies are reinventing cost savings into new sales technologies that can boost efficiencies and outcomes.

Planning 66

Planning Paid Search Agency Work Management Budget Programs 66

Vidyard

OCTOBER 31, 2017

You perfect email outreach, but buyers move to Slack. At Fast Forward —Vidyard’s virtual video marketing and sales summit—be the first to hear ideas from Laura Ramos, VP & Principal Analyst at Forrester ; Jeff Loeb, CMO of Vidyard ; Megan Eisenberg, CMO of MongoDB ; and 29 more experts. We’re afraid not.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Webbiquity

OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . For me, RevOps is the combination of all the operational teams across the go-to-market functions into one powerhouse of strategy, planning, analytics, operations, enablement, process, systems and data.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. Source: Forrester , 2021). Second-party Intent Data. Second-party intent data is collected by another company and then purchased by you.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

MAY 18, 2018

Recorded webinars function in a similar manner, but consist of a pre-recorded presentation played back either on demand, or as a simulated live event. aria-describedby="tt">webinar attendance, and form completions. The sum of the points is the lead’s score.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. To make them excel at their job, you need to give them the right resources for prospecting, lead qualification, and outreach. B2B Prospect Intelligence.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports. Should salespeople use AI for email copy and outreach?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Top Rank Marketing

AUGUST 30, 2023

” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. Deep sales is about putting in the work and the research to understand your prospects, long before outreach begins.” Don’t let success hinge on unspoken assumptions.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

InsideView

OCTOBER 16, 2019

Find out as much as you can about each account — their competitors, threats, key initiatives, and so forth — this is so you can tailor your message and outreach. With detailed analytics in place, you’ll see what’s working and where to adjust. Execute your strategy. A key concept of ABM is this more personalized touch.

Account Based Marketing 40

Account Based Marketing Enterprise Management Ideal Customer Profiles Work Management 40

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. This further improves the brands’ outreach.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Modern data analytics technologies can help with this. There are some restrictions. Modern Ways to Calculate TAM.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. Modern data analytics technologies can help with this. There are some restrictions. Modern Ways to Calculate TAM.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SmarkLabs

NOVEMBER 19, 2019

Analytics to understand how content resonates with potential customers, then iterating on it for constant improvement. According to the market research firm, Forrester , 60% of B2B buyers get most of their information from sources other than sales reps. Improved collaboration between marketing and sales.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Hubspot Marketing Proposals 49

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Valasys

AUGUST 13, 2019

In the year 2018, Forrester Research in the first-ever analytical articulation of the sales readiness market published that 42% of the B2B firms had either purchased a sales readiness tool or intended to do so by the end of the year. Strategies to Improve Sales Readiness.

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

AUGUST 12, 2019

Some are taking the help of website personalization, others are using lead account matching or predictive analytics. They need to build a messaging platform & determine the pace of their outreach. . Most ABM-ers are still working on strategies to optimize their account-based approaches.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Terminus

SEPTEMBER 17, 2018

According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018. Full-Funnel ABM Analytics. But here’s the problem: as teams take an account-based approach, many have struggled to find technology that meets their needs.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40