Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. You can when you use buyer intent data. . Intent Data Explained .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. Buyer Intent Data Tools Market Insights.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). The Fundamentals: What is Intent Data? First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. More growth in marketing technology—and more consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

NuSpark Consulting

FEBRUARY 5, 2017

As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Benefits of Using Predictive Analytics. Evaluating new market opportunities.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. She then explores the purpose of marketing in this overall picture. B2B marketing….

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Leadspace

DECEMBER 14, 2021

Integrating & unifying numerous types of variably-sourced data on your own is extremely tedious, time-consuming, and error-prone. Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Madison Logic

JANUARY 3, 2024

At the top of many 2024 B2B marketing prediction lists is the mass adoption and implementation of generative artificial intelligence (genAI) across marketing collateral. AI-driven ABM allows you and your team to analyze vast amounts of data to identify patterns and insights that might otherwise be missed by a human marketer.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Leadspace

DECEMBER 14, 2021

Integrating & unifying numerous types of variably-sourced data on your own is extremely tedious, time-consuming, and error-prone. Luckily for marketing and sales operations professionals, implementing a Customer Data Platform (CDP) turns that cumbersome process into the first of many automated steps in your buyer’s journey.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Zoominfo

JUNE 11, 2021

What you knew about your market probably changed during the pandemic. Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Use buying signals to get in front of newly established businesses.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

What you knew about your market probably changed during the pandemic. Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Sales teams save time through this automation and improve efficiencies via the analytics.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

MAY 10, 2022

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

6sense

SEPTEMBER 29, 2021

We believe AI insights and orchestration are the future of B2B sales and marketing. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.”. billion of institutional capital. billion of institutional capital. “We

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Martech Advisor

NOVEMBER 28, 2019

"Big" data is not always "better." Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. As a result, data and analytics budgets have never been higher.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). AI is gaining traction in the marketing landscape.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. This waterfall focuses on opportunities within a set of targeted accounts instead of individuals, correlating to B2B marketing’s shift to an ABM approach. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Full Circle Insights

SEPTEMBER 22, 2022

In the mid-2000s, marketers began using the original demand waterfall framework to gain insight on marketing’s performance in terms of leads at the top of the funnel, marketing-qualified leads (MQLs), sales-accepted leads (SALs) and closed/won business.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Customer-Centered Marketing. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Adopt An Omni-Channel Marketing Strategy.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Engagio

MAY 3, 2021

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. The best software solutions run on the best data. The best AI runs on the best data. And, it turns out, the best go-to-market strategies run on the best data. Today it’s data that is eating the world. .

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. I am already witnessing a movement from What If to What’s Next with 6sense’s intelligent marketing cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 billion in 2021 and is projected to reach USD 11.53

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59