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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. PPC Lead Generation Competitive Analysis Tools.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

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Boosted Posts, Page Promotion, and Lead Gen Ads: Why Facebook Advertising Works

Outbound Engine

One of the marketing questions we frequently hear is, “do Facebook ads really work?” Here’s everything you need to know about why Facebook advertising works. First of all, there are multiple ways to promote your business on Facebook. First of all, there are multiple ways to promote your business on Facebook.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Study, adapt, and test to make your strategy as powerful and productive as possible. There’s always a new tool, new solution, new service that is trying to fill their needs.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

In fact, 79 percent of top-performing businesses leverage automated lead generation tools. In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. What is a lead generation tool? OptinMonster.