Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. In this post we’ll be talking about UTM tagging. Dig deeper: GA4: What marketers need to know for a successful transition. via Google. What is UTM?

Marketing Analytics Tools 111

Marketing Analytics Tools Tagging Analytics Google 111

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Predictive metrics.

Marketing Attribution 117

Marketing Attribution Marketing Analytics Tools Analytics Features 117

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. It measures interactions (“events”), not visits. The new key events are a positive thing. Now we have three different levels of events.

Marketing Analytics Tools 112

Marketing Analytics Tools Analytics Google Pricing 112

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Copy Google Tag Manager Snippet Step 4. They are not similar to the hashtags we use on social media, but they are much different. What are tags? Google Tag Manager uses the tags to determine what to do.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Google 52

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). User is defined by the Google Analytics browser cookie, so someone who deletes their cookies would show up as a new user. This is a big improvement.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Advertising Channels Google 119

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Learn more: Key metrics to track for B2B marketing.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” I’m in.”

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Enterprise Management 100

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? Tracking your leads is important because it can be a valuable indicator of the success of your business’s marketing efforts.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

InsightSquared

SEPTEMBER 20, 2018

At Winning by Design, we help implement Sales as a Science by applying the scientific method to all areas of the customer journey which is, in many ways, the kaizen approach to GTM (go-to-market). So what does the Japanese manufacturing philosophy have to do with modern GTM strategy, you ask? Lead source attribution.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools that can compete with it in both features and price. Matomo is an open-source analytics platform that provides similar features to Google Analytics.

Marketing Analytics Tools 110

Marketing Analytics Tools Cost Enterprise Management Privacy 110

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Proper Tag Deployment.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Proper Tag Deployment.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Marketing Insider Group

JANUARY 27, 2020

A content strategy? Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. Unless you’re independently wealthy, you’re going to need some way to market your business. That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Course 108

Course Paid Content Marketing Analytics Tools Work Management 108

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Reaching buyers today is difficult. It reflects an occurrence.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Types of performance marketing models.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to recent research, 51.2%

Conversion Rate 85

Conversion Rate Conversion Examples Marketing Analytics Tools 85

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. Events, not sessions UA measured visits, not interactions.

Marketing Analytics Tools 117

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 117

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. It can also enhance various aspects of business operations and marketing, when used efficiently. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. You may wish to track visits to your blog, or content resource section.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 82

Paid Content Campaigns Marketing Analytics Tools Planning 82

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). But it it’s not effective marketing. Here are three key steps.

Startups 218

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 218

Top Rank Marketing

NOVEMBER 9, 2023

This points to one of the biggest barriers facing business leaders when it comes to search engine optimization. But the math is not as simple as, say, pay-per-click advertising with its straightforward transactional nature. Search engines are evolving around search intent. That’s been proven over and over again.

Lead Scoring 142

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 142

Valasys

JANUARY 31, 2024

Why stop at organic search when you can also expand your efforts to sponsored search? Pay-per-click advertising has been shown to increase organic click-through rates. PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100