TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. Surely mobile can do more than that.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Just Ask Google. Google doesn’t sell the data (as far as I know). First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Marketing Insider Group

JANUARY 8, 2013

Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Leadspace

JANUARY 4, 2017

And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Serving up 10 billion FB, Google, and Comcast impressions this year vs. 7 billion impressions last year simply isn’t gonna cut it. The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. Meanwhile, Marketo promotes the ability of their software to predict ROI and achieve it. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Outsmarting Google: SEO Secrets to Winning New Business. The guide describes proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Advanced Google AdWords. Web Analytics and ROI Measurement.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

EMagine B2B Blog

APRIL 4, 2013

Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. This can all be defined through the use of a combination of analytics tools like Google analytics and marketing automation software like Marketo, Leadlander or Eloqua.

Leadlander 40

Leadlander B2B Eloqua Marketing Automation Services 40

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Bonus – the player (which collects your video analytics) is perfect for mobile. Alexander Graham Bell would be thrilled.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

SnapApp

SEPTEMBER 18, 2012

Using tools like Buffer App for twitter, and even SnapApp Analytics , you can measure the clicks on links within your tweets to see if people are actually responding to your content. On Twitter, this doesn't mean retweets or mentions alone, but clicks, page views, and other intended reactions to a tweet.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Golden Spiral

NOVEMBER 8, 2018

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Hinge Marketing

AUGUST 15, 2014

Important analytics to monitor and how to adjust accordingly. We’ve discussed the importance of analytics, but that’s a big topic. The best fit will depend on your firm’s specific needs, but some of the most popular choices include: Marketo. On Google+ or LinkedIn? Which metrics should you be watching?

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. That is, continuing to add features: social features, lead generation features and analytics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. That is, continuing to add features: social features, lead generation features and analytics. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Larger and more complex organizations are probably going to need the bells and whistles of enterprise-grade systems like Salesforce and robust marketing automation systems (ex: Eloqua, Marketo, etc.). You’re probably feeling it.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Terminus

NOVEMBER 9, 2015

Ajay recently joined me on a Google Hangout to discuss innovations in the B2B marketing industry, particularly account-based marketing. Jon Miller , co-founder of Marketo, has now started his own company, Engagio , and Paul Teshima and Mark Organ from Eloqua. To me, I look to the entrepreneurs. They’re the visionaries.

Advertising Agencies 20

Advertising Agencies Generation Marketing Automation Services Eloqua 20

Heinz Marketing

JULY 18, 2021

I started testing more and more and learned that we had a myriad of problems: Marketo programs that were overwriting other programs. And our Marketo instance seemed to lag more than I remembered. I’m a Marketo Certified Expert,” I thought. Marketo: Form to Lead. Google Analytics: Check Pageview.

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

SmartBug Media

MARCH 10, 2020

Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. Predictive Analytics. Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. Google Display Network. Some common tools include: Revegy.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

The ABM Agency

MARCH 26, 2021

Examples: Marketo , Pardot , Oracle Eloqua. Marketing automation providers vary in the services they offer alongside email marketing—often including basic campaign management, landing page customization, data and analytics, and even posting on social media channels. Analytics Platforms. Marketing Automation.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

Leadspace

FEBRUARY 16, 2022

Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn. Let’s take a closer look at some of the application integrations Leadspace provides.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

Leadspace has out-of-the-box native integrations for SFDC, MS Dynamics, Eloqua, Marketo, Hubspot, Pardot, Google Analytics, Adobe Analytics, SalesLoft, LiveRamp, and LinkedIn. Let’s take a closer look at some of the application integrations Leadspace provides.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

ClearVoice

MARCH 11, 2019

Google Analytics). You can see that they are using the following software solutions in their technology stack: WordPress, SiteCatalyst, Google Analytics, Incapsula, Apache, Owl Carousel, PHP, Marketo, Hotjar, New Relic, MySQL, React, AdRoll, Adobe DTM, Yoast SEO, and more! WordPress), send emails (e.g.,

Enterprise Management 83

Enterprise Management Work Management Marketing Management Marketing Automation Services 83

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does. We’ll circle back to classification at the end. Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52