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Buzz Marketing for Technology
NOVEMBER 28, 2012
Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. That’s precisely where site testing, optimization, and personalization come in. Slice and dice your site traffic analytics all you want. Or doubling your conversion rate?
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Buzz Marketing for Technology
FEBRUARY 15, 2012
These applications of social media analytics only scratch the surface though. Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review.
Buzz Marketing for Technology
JUNE 27, 2008
5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â?? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. Test your theory. They test their websites constantly and as they go. Follow the 95% confidence rule when ending a test and identifying a “winner.”
Buzz Marketing for Technology
AUGUST 3, 2011
Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.
Buzz Marketing for Technology
JANUARY 23, 2013
Keep to a consistent schedule with fresh content and ever-improving offers, and be sure to test what works with your audience. Those profiles can then be used to present offers, content and/or experiences that are the most effective in attracting fans, “Likes”, website traffic or any other relevant conversion metrics.
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