B2B Digital Marketer

DECEMBER 7, 2023

The role of CPCL in marketing. As the lifeblood of any B2B marketing strategy, leads represent potential revenue ; but not all leads are created equal. From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Navigate the Channel

AUGUST 28, 2023

In-Person Meetings Are the Human Element that Follows the Digital Setup As building products marketers, we spend an extraordinary amount of time and energy planning the perfect marketing strategies and tools and, often, sales enablement is part of the planning package. RELATED: Is Your Sales Promotion?

Top of Funnel 65

Top of Funnel Trade Show Lead Scoring Lead Ranking 65

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! It is a top tactic.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Salesforce Marketing Cloud

MAY 23, 2023

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes. This directly translates to customer value and satisfaction.

Process 52

Process Work Management Marketing Management Lead Scoring 52

Valasys

MARCH 10, 2023

Why is Sales Automation on the rise? With the growing importance of marketing and sales, every enterprise is trying to stand out in the race. As businesses push for better growth and improved ROIs, the need to revitalize their marketing efforts is only becoming ever so important. But as of 2023, market demands more.

Top of Funnel 52

Top of Funnel Automation Trends Marketing AI 52

Televerde

MARCH 16, 2022

Sales automation has become a staple in the business world. When used correctly, AI technology and automation tools can improve efficiency at every level, whether nurturing leads, communicating with customers, sending invoices, or generating forecasts and analytical reports. What is Sales Automation and Why Does It Matter?

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. That said, there are certain tactics and strategies that can help you become more successful at prospecting. We’ll start by exploring the basics of prospecting, from understanding your target audience to defining a productive process. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Sales Management 77

Sales Management Top of Funnel Work Management Enterprise Management 77

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Services 122

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 122

Martech

MAY 3, 2023

Does the vendor seem to understand our business and our marketing needs? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Are they showing us our “must-have” features?

Enterprise Management 106

Enterprise Management Digital Asset Management Work Management Marketing Management 106

SalesGrape

NOVEMBER 5, 2023

Introduction: The Growing Importance of Chatbots in Lead Generation In today’s digital age, lead generation has become a crucial aspect of any successful business. With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Video for Sales 1.3 Are you looking to help marketing with video management and data collection? Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. Contents 1. Use Cases of an Online Video Platform 1.1

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Improve sale closures.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

ATAK Interactive

MARCH 12, 2020

Over the years, the B2B marketing landscape has noticeably changed. As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. 5 B2B Marketing Trends in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

ClickZ

SEPTEMBER 24, 2020

And business leaders are expecting marketers to leverage this space. Greenberg’s best practices include: tracking digital behaviors, defining segments pre- and post-acquisition, engaging around your offering, and developing advocacy programs. September 17 saw ClickZ host a webinar by David Greenberg , SVP of marketing at Act-On.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

PureB2B

MARCH 23, 2021

In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. Oftentimes people think that marketing videos and webinars are synonymous, but this could not be further from the truth. 5 Ways to Use Webinars to Increase Sales Conversions.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. Oftentimes people think that marketing videos and webinars are synonymous, but this could not be further from the truth. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

SmartBug Media

MARCH 2, 2023

As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital marketing strategy to the next level!

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

SalesIntel

JANUARY 10, 2024

Smart buyers understand that digital audience data influences ad performance. But mediocre data can deplete your marketing budget – or, worse, your client relationship. You might call it your relevant market or your sales addressable market.) Let’s get started. Choosing data is not limited to contact data.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Rev

MARCH 22, 2023

Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. At its core, RevOps focuses on driving revenue growth through data-driven processes and activities.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Rev

FEBRUARY 25, 2019

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

With the world of B2B marketing spinning at a constant rate of change, staying ahead of the competition is getting harder and harder. Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections.

Conference 60

Conference B2B Sales Top of Funnel B2B 60