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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. A tool to manage and produce conferences, workshops, and other virtual events.

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How to Leverage Intent Data to Drive More Business

NetLine

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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Will Marketing Be Replaced by AI?

SmartBug Media

SEO We usually think of SEO as a long game because it takes time both for marketers to strategize and for Google to catch up and start generating results. Deploy chatbots to engage web visitors and encourage them to book demos. SmartBug’s HubSpot AI Training Workshop helps your team become HubSpot AI masters in just three weeks.

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Crafting Great Personas Can Inspire Potential Customers to Say ‘Yes’

Salesforce Marketing Cloud

Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. We run a “hero workshop” to align the team on the key persona characteristics and messaging. presentations, demos, videos, mockups, microsites, etc.). CRM, win/loss analysis), external data (e.g. Cross-Team Alignment.

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The Best Marketing Conferences of 2020

Marketing Insider Group

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more.

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5 Lead Generation Ideas for Effective Startup Marketing

Outbrain

Webinars, otherwise known as “live sessions” or “live workshops”, have become a highly effective marketing and sales strategy in recent years. Here’s an example of how I attracted more than 1000 leads who were interested in automated templates for Google Sheets. Leave an email address, sign up for a demo, or a live webinar?

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Perform a Buyer’s Journey Workshop. During your Buyer’s Journey workshop, take notes on content that you may need to create for each stage to help move your leads through those stages. Remember what you found in your persona research and Buyer’s Journey workshop. Review Lead Qualifications.