Buzz Marketing for Technology

APRIL 10, 2013

A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Despite years of front-line, real-world experience to the contrary, more and more online marketing budgets are disproportionately aimed at driving traffic, rather than conversions. Do you really know?

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Digilant

APRIL 6, 2021

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Data Analytics and Your Brand.

Paid Content 52

Paid Content Analytics Marketing & Strategy Marketing Strategy 52

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. Q: The exact opposite of inflating.

Startups 98

Startups Cross-Selling Press Analytics 98

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 78

Promotion Cross-Selling Bundling Advertising Agencies 78

FunnelEnvy

MARCH 16, 2020

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. Vanity experiences, including one on FunnelEnvy.com.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Huptech Web

JANUARY 29, 2024

In this Growth Cyclе, companies utilizе various channеls such as SEO, PPC, social mеdia, contеnt markеting, and more to attract thеsе usеrs—They measure its success through metrics likе website traffic, app downloads, usеr sign-ups, еtc. Activation In this stagе, customers havе thеir first mеaningful intеraction with your product.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. Not using analytics.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. These include licensed data from aggregators, website traffic, web scraping and even job listings.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Goodish Agency

AUGUST 5, 2021

It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Sharpspring

OCTOBER 11, 2021

Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). Awario allows you to engage with your current customers providing social media customer support, as well as acquire new ones through a feature called “ Social selling ” that allows you to connect to people who’re looking for products like yours.

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Webbiquity

APRIL 30, 2020

Hashtagsforlikes finds the most sought after hashtags related to given keywords and offers hashtags based on data analytics. Many Instagram “influencers” have fake followers and want to sell their Instagram account. You need a cross-channel approach to get maximum exposure. Iconosquare.

Tools 230

Tools Social Media Social Networks Work Management 230

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Ranking Lead Scoring 107

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Specifically: Translate ABM brand awareness from target accounts into website traffic. And that’s where ABM comes in.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Sprout Social

FEBRUARY 17, 2022

Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Increasing attendance rate for promoted events.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? The first page of search engine results gets far more clicks, and organic search traffic is free. Blogging statistics show that websites with blogs get more traffic and conversions. Well, you can actually look for lead magnet ideas in Google Analytics. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

6sense

NOVEMBER 25, 2021

Custom analytics. Deciphering these hidden signals can reveal when it’s time to approach existing customers about renewals, cross-sell, and upsell opportunities. De-anonymizing that traffic and tracing it back to its roots helps determine an account’s business needs. Custom Analytics . Your Company Website.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Management Buyer Intent 62

Convert

AUGUST 20, 2020

For example, you have an ecommerce site that sells shoes. It is critical in this phase to measure your efforts using qualitative and quantitative analytics tools. RECOMMENDED RESOURCE : 17 of the Best Web Analytics Tools for Your Conversion Optimization Tech Stack. Key #5: Cross-Selling and Upselling.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Sprout Social

SEPTEMBER 2, 2020

Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram. If you’re selling a physical product, producing video around what you’re selling is a solid starting point. For example, are you looking to drive more traffic to your store?

Video Marketing 143

Video Marketing Branding Brand Identity Best Practices 143

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. This includes your data analytics, MRM, DAM, and agile marketing management technologies. Go for the big one. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

seo.co

MAY 26, 2021

Every time you look up, it seems as if there’s another metric or analytic to track as it relates to your business. Yet the probability of selling to an existing customer who visits your website is in the 60 to 70 percent range. Create a Cross-Sell Campaign. There are KPIs, KSIs, and even KRIs.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Optinmonster

FEBRUARY 2, 2023

If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. Then, you would look at your website traffic data to see how many people viewed that signup form in the same week. Google Analytics can track your conversions automatically.

Conversion Rate 94

Conversion Rate eCommerce Conversion Tips 94

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

SEPTEMBER 16, 2022

Currently, content marketers measure success by looking at traffic, search rankings and leads. For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. Do you plan to sell products or services via YouTube? Try YouTube advertising or cross-promotion. 2023 is here, and what do we have ? YouTube has more than 2.6 For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Oktopost

MARCH 4, 2024

You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClickZ

NOVEMBER 19, 2020

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Here are a few examples: AI and predictive analytics. Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Zoominfo

JUNE 28, 2023

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. Cross-functional alignment Prospects engage with a number of different teams throughout the buyer’s journey.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Mailmunch

JULY 13, 2021

Drive a lot of customer traffic to your online store. Not only does Mailmunch promise leads from the traffic, but it also reduces your cart abandonment rate. The most significant selling point of Firespush is its simplicity. Provides cross-channel support and robust analytical tools for different campaigns .

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Customer Experience Matrix

JUNE 20, 2018

Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. But let’s get back to reality with a report that several mobile operators were recently caught selling location data with little control over how it was used.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

KoMarketing Associates

AUGUST 7, 2018

Test traffic streams instead of creative. Except in this case, “the list” is the traffic. Where is the traffic to that page coming from? So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Then create a new page, and send that segment of traffic to it.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

accelerate agency

FEBRUARY 21, 2022

It can also be used to track up and cross-selling, new sales, and contract renewals. It’s a metric that’s easily trackable with free tools such as Google Analytics. This is an area where accelerate agency can produce significant increases in your traffic. 15 More SaaS KPIs and metrics to stay on top of 1.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

It can also be used to track up and cross-selling, new sales, and contract renewals. It’s a metric that’s easily trackable with free tools such as Google Analytics. This is an area where accelerate agency can produce significant increases in your traffic. 15 More SaaS KPIs and metrics to stay on top of 1.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

It can also be used to track up and cross-selling, new sales, and contract renewals. It’s a metric that’s easily trackable with free tools such as Google Analytics. This is an area where accelerate agency can produce significant increases in your traffic. . Traffic ROI . ARR (Annual Recurring Revenue).

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

seo.co

JANUARY 6, 2022

Being an SEO expert is about understanding how the search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis. Filtering out the inexperienced can be difficult, especially among those who may be great at selling, but lackluster at delivery. You’ll benefit from cross-training.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. Trend 6: Smart Businesses will Use Predictive Analytics. The likelihood of selling to an existing customer is 60-70%. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118