Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. This partnership underlines the many advantages predictive analytics provides for account-based marketing.

Account Based Marketing 48

Account Based Marketing ABM Marketo Analytics 48

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

Zoominfo

APRIL 29, 2022

They often set policy standards and may be a CRM manager, marketing operations professional, Salesforce administrator, or even an outside partner. They are in high demand in engineering, production, manufacturing, technology, finance, public service, transportation, food production, and petrochemicals.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

MAY 9, 2016

When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. At Leadspace, we truly believe (and our case studies validate) that accurate data paves the way for successful demand generation campaigns and engagement.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Marketo Engage. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. What capabilities does the platform offer for sharing and distributing content?

Marketing Automation Services 129

Marketing Automation Services Marketing Automation Automation Work Management 129

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. Second is analytics. It’s been a long, but productive, journey.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Valasys

FEBRUARY 19, 2024

Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. CRM Systems Customer Relationship Management known as CRM system is globally used software for optimizing customer relationships. Every organization is striving to take an edge over the competitive landscape.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Adobe Experience Cloud Blog

OCTOBER 9, 2018

On the flip side, this same study shows an alarming 38% of marketers earn average or below average ratings from their CEO’s—those who focus on the internal agency approach and create campaigns on demand vs. aligning activity with organizational objectives. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Demand Metric Report, 2020. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Only B2B

JUNE 19, 2023

According to a survey by Demand Gen Report, 82% of B2B buyers have a spending threshold in mind when evaluating potential solutions. According to a report by Marketo, organizations that align their sales and marketing teams achieve an average of 32% annual revenue growth.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. Help for the sales team.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. People still don’t understand the difference between marketing automation vs. CRM. Will Marketing automation and CRM remain separate? Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

SEPTEMBER 29, 2020

This is driven partly by disappointment in tools purchased early in the lockdown, and partly by the demand from attendees for richer, more engaging online event experiences. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best. Strong medicine for healthy B2B demand generation campaigns.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Ideal Customer Profiles 48

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. What’s the difference between B2B predictive analytics, predictive marketing, predictive intelligence, predictive prospect management and predictive campaigns? .

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Leadspace

OCTOBER 5, 2016

The fact is, predictive analytics is the precursor of artificial intelligence for B2B. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. The solution is on-demand data, aggregated in real time. Much like account-based marketing (ABM), everyone is trying to carve out their niche.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Huptech Web

JULY 28, 2023

Predictive analytics: AI systems can analyze historical data and predict the likelihood of a lead converting into a customer by maximizing lead generation initiatives. Do you know that 57% of B2B Marketers in the US used Chatbots in their demand generation programs to understand their audience better?

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Webbiquity

JULY 12, 2016

1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Best suited (like Marketo) for large enterprises. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SalesIntel

MAY 4, 2023

From artificial intelligence-powered chatbots to advanced analytics platforms, these tools can help businesses streamline their sales processes , boost productivity, and drive revenue growth. With its integration with HubSpot CRM, it enables sales teams to manage customer data and track their interactions.

Tools 52

Tools Outreach Marketing Proposals Work Management 52

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. The Marketo integration reads only the lead object, although the activities object is being added.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Martech

OCTOBER 20, 2022

Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family. ” In the latest version of Brinker’s marketing technologist archetypes, the list has been narrowed from six to four roles: Operations Orchestrator, Brand/Demand Builder, Analytics Architect and Marketing Maker.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Budget 85

Lattice

MAY 24, 2016

While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. The new engine is an industry first: it brings scale, speed and security to meet the demands of all high growth and enterprise companies out there. in minutes. I invite you to learn more.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124