accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Of course, you might already be using it. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Both teams aim to increase revenue, but different approaches can lead to conflicts.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Martech

MARCH 21, 2024

This sets the course for your entire AI-driven strategy. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives. AI can tailor customer interactions, leading to deeper engagement and loyalty. Scrutinize your current martech infrastructure with a discerning eye.

Marketing AI 101

Marketing AI Contingency Planning Work Management Digital Transformation 101

Webbiquity

OCTOBER 11, 2022

Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. Improve Your SEO.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Marketri

APRIL 17, 2024

Jen Marino hears similar sentiments from CEOs at the accounts she leads: “They value the ability to systematically measure marketing to ensure a healthy ROI.” They typically DON’T care about the breakdown of organic vs search traffic or the rate of Marketing Qualified Leads (MQLs) that turn into Sales Qualified Leads (SQLS).

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

The Customer

APRIL 21, 2021

If your marketing platform’s dashboard is still providing a CD-player version of data insight streaming, then chances are your analytics are skipping a few beats – enough so that it’s costing you customers. Tags are website tools that enable third-party tracking, analytics and reporting, among other things. by Jenn McMillen.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. Of course, you might already be using it. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Optinmonster

APRIL 15, 2023

If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. Your leads are only valuable if they’re qualified enough to make a purchase. So instead of catching up in the numbers game, focus on finding those quality leads that have the potential to become customers.

Lead Scoring 57

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 57

Optinmonster

APRIL 15, 2023

If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. Your leads are only valuable if they’re qualified enough to make a purchase. So instead of catching up in the numbers game, focus on finding those quality leads that have the potential to become customers.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 52

Marketing Insider Group

MAY 16, 2023

Of course not! Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. We use content promotion to generate guaranteed eyeballs and leads from our client’s best content.

SEO 241

SEO Lead Ranking Content Thought Leadership 241

InsightSquared

MAY 15, 2019

It’s refreshing to find that more programs are providing courses , structure , and guides but universities and the field itself need to fill in the knowledge gaps. Commanding the leading CRM, business intelligence, and marketing automation systems has massive business impact. Business Analytics. I personally got my B.S.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Valasys

MAY 9, 2024

Ability to Adapt to Changing Trends Steven Khanna’s agility in adapting to evolving digital trends, be it in digital advertising, search engine optimization, or emerging technologies, sets him apart as a forward-thinking marketer with a keen eye on industry developments.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Rather, they pursue quality.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

SocialPilot

FEBRUARY 6, 2024

Starting too late can lead to rushed decisions, irrelevant influencer options, one-off collaborations, and oh-not-so-impactful campaign results. Of course, the goals you select will come from your overarching marketing goals. You need to define the key metrics you will track to measure the campaign’s success.

Marketing Budget 80

Marketing Budget ROI Marketing & Strategy Marketing Strategy 80

Sprout Social

APRIL 25, 2024

A thoughtful presence on the platform can help businesses attract leads, build authority and enhance their employer brand. If you want to make the case for workflow upgrades, you need this time tracking calendar template. You use this social media metrics map, of course. Download the template 5. Download the template 12.

Social Media 105

Social Media Template Work Management Marketing Management 105

Sprout Social

FEBRUARY 17, 2022

Nurturing leads to a sale. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Why use email marketing for your business?

Template 128

Template Email Marketing Blast Campaigns Planning 128

Lead Forensics

DECEMBER 13, 2023

Section 2: Setting the Stage for Accurate Measurement Charting the Course: Goals and Objectives Embarking on the journey of marketing software without clear goals is akin to setting sail without a compass. Does your email marketing platform help you achieve your lead nurturing objectives?

Work Management 52

Work Management Marketing Management ROI Software 52

Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. For example, website conversions might not be as vital if you’re not an online retailer or if your clients generally don’t use a web form to request a lead. Here are a few to really keep an eye on. Website Visitors. Bounce Rate.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Our advice? Start where you are. Fans beget more fans.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Here’s are a few things you should track: Clicks.

Social Media 134

Social Media ROI Social Marketing Media 134

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Lead generation and nurturing. For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement.

Planning 317

Planning Conversion Top of Funnel Custom Publishing 317

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Image credit: rawpixel from Pixabay. Better metrics. Segmenting your list.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Optinmonster

JANUARY 21, 2022

Instead of directing people to your homepage, you lead them directly to the product or service they are interested in.in. But how do you create a highly functional and eye-catching landing page that stands out and boosts both sales and conversions? A/B testing and analytics. Key Features: Real-time event tracking.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Seismic

MARCH 14, 2023

By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. M easurable: Each goal should be quantifiable, allowing it to be tracked and assessed over time. The sales cycle is the time it takes a new lead to become a closed deal.

Cross-Selling 52

Cross-Selling Eye-Tracking Sales Cycle Urgency Marketing 52

Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” revenue, leads, opportunities, etc.). We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our marketing and lead nurturing are anchored on this idea. The result?

Paid Search Agency 289

Paid Search Agency B2B Sales Marketing & Strategy CMO 289

Exo B2B

SEPTEMBER 18, 2020

Moving pictures have the unique ability, other than being there live of course, to convey a message or to show features and uses of your product, or service. We do this on the ExoB2B site and we saw a decrease in false emails but an increase over time in QUALITY LEADS. Track performance. STOP using simple passwords !

Autoresponders 105

Autoresponders Tips Lock-In Eye-Tracking 105

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

QuanticMind

APRIL 19, 2017

Our sixth chapter discusses the challenges of tracking and analytics in search engine marketing in a conversation with Analytics Pros General Manager Chris Bridges. Getting on Track with SEM. As if analytics for SEM weren’t convoluted enough, tracking is getting tougher.

Analytics 40

Analytics Advertisements Advertising SEM 40

Salesforce Marketing Cloud

APRIL 25, 2024

This can lead to business growth — even when you’re not at your best. Of course, such a seamless customer experience doesn’t just magically happen. The company not only refunds the customer but also notifies their stylist to keep an eye out for a replacement. How do you keep track of it all?

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Zoominfo

OCTOBER 5, 2021

Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products. Website Analytics: Analyze the traffic patterns to and from your website and social profiles to gain insight into your customers’ online behavior and interests.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

A sales pipeline gives you a bird’s-eye view of where every deal stands in the sales process — and any obstacles that may hinder a successful sale. Once a lead has been deemed qualified (a good fit for the product), they enter the pipeline as a prospect and reps track progress as sales conversations unfold.

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

SmartBrief - Marketing

SEPTEMBER 25, 2023

All of the reading is interesting, of course. We can track and attribute success or failure to every click and every pixel. We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52