Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

KoMarketing Associates

MAY 3, 2016

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Import GA4 Conversions to Google Ads . GA4 no longer has goals, instead, every conversion is tracked as an event. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is no longer a straight line from discovery to conversion. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The problem is, many B2B marketers aren’t tracking the right benchmarks. Organic search traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

seo.co

OCTOBER 6, 2021

In the last section, I walked you through the steps of creating an “optimal” conversion opportunity—essentially setting the stage for the average user to want to convert. Your first step should therefore be choosing the “right” platforms—the ones with the highest likelihood of sending appropriate traffic to your site.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Guest post by Juno Yates. Keyword Density.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

KoMarketing Associates

AUGUST 7, 2018

You wanted to increase conversion rates. You eventually earned a nice 20-30 percent increase in conversion rates. Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. Minimalism works well for conversion rate optimization.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. The first place to start is with your web analytics platform. Clean-up Bot and Bad Referral Traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

Optinmonster

JUNE 5, 2022

In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. So using geotargeting to boost your local search position can increase your traffic, leads, and sales.

Conversion 111

Conversion Tagging Click Rate Display 111

KoMarketing Associates

AUGUST 12, 2014

One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. No Conversion Tracking.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

KoMarketing Associates

MARCH 24, 2016

In fact, Stacy and I had an entire conversation about how she was a year and a half older than me (she’s not). Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. How do you lose your data?

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 120

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Webbiquity

SEPTEMBER 1, 2016

This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. It’s a best practice for companies to translate their social media posts for new global markets.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

B2B Marketing Traction

NOVEMBER 25, 2013

How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Ranking 100

Go Beyond SEO

MARCH 20, 2024

Welcome to the world of online marketing for plastic surgery clinics! In today’s digital age, having a strong online presence is crucial for attracting new patients and staying ahead of the competition. Immediate Impact: Unlike other marketing strategies, PPC advertising delivers instant results.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? These terms indicate the user is further down the funnel and close to conversion. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. As a consequence, they’re barely able to leverage marketing technologies, if at all. And here you can see an interesting wrinkle in the story about web analytics.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

ClearVoice

JANUARY 2, 2024

Online marketing content is highly adaptable and scalable across multiple platforms. Key Metrics to Track Measure your ROI by tracking key metrics that reflect how your marketing content helps achieve your business goals. Conversion rate. Website traffic. Marketing automation platforms. Web analytics.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. What is “Private traffic”? Traffic that is generated in this way can be used and targeted repeatedly, free of charge. The logic of private traffic is simple.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

seo.co

APRIL 26, 2023

Are you finding your conversions aren’t as high as the industry average? Then you may need to bring on board a Conversion Rate Optimization Agency or CRO to address the problem. Some companies decide to do their CRO within the organization, but optimizing conversions often can get forgotten as staff worries about other priorities.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

seo.co

DECEMBER 28, 2020

Well, consider that certain colors have the ability to impact conversion rates. And considering that every other element on the page was the same, this indicates that color has the ability to influence clicks, conversions, and other similar activities. Wait until you’ve received enough traffic to avoid the margin of error.

SEO 75

SEO Design Optimization Conversion 75

Go Beyond SEO

JANUARY 25, 2024

With industry experts from Moz and Search Engine Journal touting substantial boosts in traffic, conversions, and revenue, it’s hard not to get on board with SEO as a pivotal ingredient to your business cocktail. Key Takeaways SEO Consultant services encompass a full suite of strategies tailored to improve online visibility.

Consulting 60

Consulting SEO Lead Ranking Lead Scoring 60

Zoominfo

JUNE 4, 2018

So, how can you manage ever-increasing expectations around marketing vanity metrics? Today, we take a closer look at three common marketing vanity metrics and explore the different ways that you can steer the conversation to more meaningful metrics. Trial conversion rate. Conversion rate. Let’s jump right in!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Salesforce Marketing Cloud

JANUARY 24, 2022

Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. A basic channel report to track conversion.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Ranking 98

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. You have to fit your conversion optimization work into the very limited time you’ve got. Because speed affects conversions.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Webbiquity

OCTOBER 15, 2019

Every startup should have at least two basic tools in place: Google Analytics: While Google doesn’t provide official numbers, estimates are that Google Analytics (GA) is installed on 55% of the top one million websites, and 53% of the top 10 million. This was the second in the series of posts here about startup marketing.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. However, many marketers still struggle to harness the power of analytics. It’s a necessity for any successful B2B marketing strategy. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. In other words, this B2B marketing VP could consider tweaking their other tactics in an effort to benefit SEO.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121