Biznology

MARCH 2, 2015

For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. Conversely, those motivated by doing something seem to fare better. They want to do it right and right away.

CMO 80

CMO Paid Search Agency Newsletter Marketing 80

Biznology

NOVEMBER 19, 2012

A calculation from Klipfolio is: (Attributable Revenue – Campaign Investment) / (Campaign Investment) = ROI (over X time period) and an example: ($1.0 Visitors from Search : Every website should install an analytics tool, such as Google Analytics. M Revenue – $0.5 M Invest) / ( $0.5 M Invest) = $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 20, 2012

Here are a few of my favorite examples: Improve repeat visits by 20% (or more) year over year. Focus on how you can get consumers to come back to your site and watch your conversion rate skyrocket. Increase natural search engine traffic by 25% for your top 5 top-converting terms. the most qualified traffic). 10% = $10).You

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

JANUARY 30, 2013

You plunk down your credit card, craft some ads, and watch the traffic come rolling in. And the best way to do that is to drive your search traffic through to conversion (If you need more background on what conversions and conversion rate are, check out our past coverage of conversion tracking fundamentals ).

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

NOVEMBER 15, 2012

Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Mobile is growing very quickly, but you’ll probably find that mobile traffic is still 10% or less of your audience, and an even smaller percentage of your conversions.

Allocation 80

Allocation Buying Cycle Content Aggregators 80

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

DECEMBER 24, 2014

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. For example, DataHero dashboards let you connect to your MailChimp, Salesforce, Eventbrite, HubSpot, and many other marketing tools so you can view and compare data across platforms. Know What to Pay Attention To.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80