Remove Analytics Remove Conversion Remove Examples Remove PPC
article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

But here’s just one example : 58% of marketers said their top priority was lead quality. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. Some of these ppc tools may be brand new to you, some will be familiar. Some you may already use.

article thumbnail

Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. With an optimized on-page experience, your pay-per-click conversions should improve, too. What is PPC?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

article thumbnail

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203
article thumbnail

How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. When you're auditing your PPC campaigns, the first step should be to check your location targeting settings. After reviewing your analytics, you might realize that your PPC ads aren't converting.

PPC 99
article thumbnail

GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . Import GA4 Conversions to Google Ads . GA4 no longer has goals, instead, every conversion is tracked as an event. .

Google 218
article thumbnail

GA4 Attribution Model Changes and What They Mean For Tracking Conversions

DAGMAR Marketing

As most marketers who have been in the PPC game for a while know, attribution models in your data play a major role in tracking conversions and reporting. Attribution models are used to assign a specific interaction along the customer’s journey to a conversion. How will this impact conversion tracking? Lastly, click save.