article thumbnail

Should you block GPTbot?

Kevin Indig

That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. Getting good data is difficult for AI model builders because they need signal that content is of high quality.

article thumbnail

How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Check out the Analytics account of a mature content marketing program. It’s the mini-version of Wikipedia for your industry. Who ranks ? What happened?

Relevance 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

3) Make your content accessible: Wikipedia-like entry points and (gasp!) To establish that kind of domain authority, Booth said you need to “become the Wikipedia of your industry.” . IMPACT’s conversion rates didn’t suffer when the agency openly shared its expertise. ungate more content. jake.com, have you heard of him?).

article thumbnail

Using Google Optimize & Other Free A/B Testing Tools? Shift When You See These 5 Things…

Convert

One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. It has a simple interface that anyone can easily figure out for their first test — and it integrates with Google Analytics perfectly. Source: Analytics Vidhya. Now, don’t get me wrong.

article thumbnail

Tips for Next Gen Digital Marketing and PR Pros

Biznology

Photo credit: Wikipedia. They’ve got a good grasp of analytics. PR pros need to understand analytics (yes, that’s right – numbers!). This includes web metrics, market research, survey data, conversion rates, click-throughs and more. What’s the future of digital media marketing and social public relations?

PR 80
article thumbnail

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). If your lead generation strategies and tactics are designed around the buyer, then conversion rates will rise and productivity amongst marketing and sales personnel involved will rise. I am a big baseball fan and a one-time want to be pitcher.

article thumbnail

Web Design Color Psychology: Optimizing Colors for Maximum Conversions & SEO

seo.co

Well, consider that certain colors have the ability to impact conversion rates. and Wikipedia all have white as one of their main colors. Once you’ve gotten enough traffic, study the analytics behind each page. What do we mean by that? While they both read “Get Started Now!”, one button was green and the other was red.

SEO 75