Leadspace

FEBRUARY 19, 2018

In one report, nearly two-thirds of business buyers said that they’d “likely switch brands if a company didn’t make an effort to personalize communications.”. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

NOVEMBER 11, 2013

I can assure you, not only will video be around, but it’s going to be one of the top ways major companies reach their target audience and drive revenue. Whether it’s power tools or caffeinated beverages, companies are finding the why that fuels the brand and marketing that with dedicated video experiences on their websites.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Sprout Social

JANUARY 9, 2017

Early mornings and late nights are the least optimal posting times. Also it’s just as important to know the best times to Tweet so you optimize your maximum audience potential each day. Early mornings and late nights are the least optimal posting times. each day is least optimal time to post. Be Ready to Engage.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. SUPERWEEK is an annual five-day conference completely focused on digital analytics. January 27 – 31, Budapest, Hungary. Friends of Search Amsterdam. 3XE Conversion & UX.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

TrustRadius Marketing

AUGUST 21, 2018

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. It is therefore essential that companies create positive user experiences at all touchpoints. The Modern B2B Shopper. The results were surprising.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. Statistica found that 25% of social media marketers at B2B companies use Pinterest to market their businesses. But, it’s not the only useful platform for B2B. The good news?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Small business professionals can too.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 16, 2012

Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Online Marketing Institute

DECEMBER 1, 2010

You can even track your registration page in Google Analytics. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. 10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

95% of people only look at the first page of search results which is why content is worth optimizing. An estimated 72% of online marketers describe content creation as their most efficient Search Engine Optimization method. Strategy Analytics ). Key channels that target older online users are Facebook and YouTube.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

MAY 29, 2020

According to Emailmonday, on an average 51% of the companies are using marketing automation and about 58% of the B2B companies are planning to embrace the technology. Here are 7 benefits of using B2B Martech software that the enterprise tech companies can put to use to transform the way they have been marketing: 1.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 Optimize for local mobile search.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Scoring 98

Hubspot

APRIL 3, 2012

Congratulate 1st-level contacts who have updated their profiles -- especially if they've changed jobs and/or companies -- to learn about new opportunities for doing business together. For most companies then, the big challenge becomes not only whether to make this move to inside sales, but to what degree, and over what period of time.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

SpotMe Blog

JUNE 29, 2023

For pharmaceutical companies, effective marketing is crucial to educating the market about new treatments, connecting with healthcare providers, and building brand awareness. How much do companies spend on pharma marketing? Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 Optimize for local mobile search.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Scoring 62

Content Marketing Institute

MAY 28, 2018

Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Predictive tool: IBM Watson Analytics for Social Media. Analytics sorts millions of interactions on #socialmedia platforms, says @iammeekrish. To use the predictive analytics feature, create your data set first.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

Conductor

DECEMBER 2, 2020

The speed at which you can create content, implement technical changes, and optimize content has a direct impact on the traffic, conversions and revenues that stakeholders value most. If your SEO team is not in-house, a simple page optimization could take weeks bouncing across your agency and various internal stakeholders.

Enterprise Management 109

Enterprise Management SEO Digital Asset Management Work Management 109

Vidyard

MARCH 16, 2017

1 in 4 consumers actually lose interest in a company if they don’t have video – Animoto ( Tweet This ). Optimizing Video Content. Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). Distributing Your Videos. Measuring Your Video Success.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

DECEMBER 4, 2020

Optimize the Video and the Page for SEO 4.7 How to Build a WordPress Video Landing Page Working with WordPress can be helpful as there are so many guides, tips and tricks out there to help you optimize your website. The widget allows you to embed video from hosting sites like YouTube directly on your pages and pop-ups.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

FEBRUARY 18, 2021

Use Video in Company-Wide Strategies—Not Just Marketing 6.1.3 Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1 How to Take Advantage of Video Trend #5 6.1.1

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Webbiquity

JANUARY 10, 2010

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Video search 101: Marketing and optimization by iMedia Connection. But what metrics are really most appropriate for social media measurement?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Outgrow

FEBRUARY 22, 2022

Did you know that close to 5 billion videos are watched on youtube every day? This can include sharing long 30-40 min clips on YouTube and sharing snippets of these videos on social media platforms or your own media channels like newsletters, blogs, websites, etc. . Optimize and improve content based on the results you see.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. SEO today still very much involves the technical side of optimizing a website.

SEO 100

SEO SERP Work Management Lead Scoring 100

SnapApp

DECEMBER 4, 2017

74% of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity - Curata. . A staggering 74% of companies found that both lead quantity and lead quality improved thanks to an informed content strategy. . . . #16. Top. . . . Content Strategy Statistics. #19.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. 85% of Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

DECEMBER 27, 2011

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. How can I design my company’s Facebook page for maximum impact? ” Ouch.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Single Grain

DECEMBER 27, 2019

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” 31 million YouTube channels.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

NOVEMBER 11, 2019

Optimization. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Continuously optimize your existing website content.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Webbiquity

FEBRUARY 24, 2015

What’s most important–on-page optimization, link building, or technical SEO? Creatively using the traditional “food pyramid” as a metaphor for SEO, William Harris places architecture (proper coding, optimized page titles, correct use of headers, an XML sitemap, etc.)

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Vidyard

JULY 31, 2020

Optimize the Video and the Page for SEO 4.7 Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). In short: Video captures attention, educates prospective customers, drives conversions, and provides valuable analytics about what’s working. Avoid Autoplay 4.4

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

JUNE 24, 2020

How to Embed Videos into Company Pages 7.1 The companies that benefit most from posting video on LinkedIn are those with inspirational or educational stories. But unlike ‘something-for-everyone’ social media sites like Facebook or YouTube , LinkedIn has a clear purpose: To connect professionals. Video in LinkedIn Articles 6.1

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Vidyard

MAY 27, 2021

How to Embed Videos into Company Pages 8.1 Sign Up Free Linked Videos and Direct Message Videos on LinkedIn The companies that benefit most from posting video on LinkedIn are those with inspirational or educational stories. That means the majority of conversations on the site revolve around careers, companies, products, and advice.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65