The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.
4 Advanced Tips to Optimizing Your LinkedIn Company Page
APRIL 15, 2015
When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Showcase Page is an offshoot of your company profile page. Plus, Showcase Pages have their own analytics, so you’ll be able to track visitor interest.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. 35+ tips and tricks for sexier Google analytics reports by Webdistortion.
You can only win search by winning social
MAY 5, 2015
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like? Google is Fighting a Robot Army and a Zombie Horde.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
Gregory Ng is the CMO of Brooks Bell , an optimization firm focused on enterprise-level A/B split testing, targeting and optimization services. In that time he has learned quite a bit about YouTube. Combining that with his understanding of B2B marketing and optimization, he shared his insights for B2B companies in the interview below. For B2B it is a bit trickier.
Your team is the best content source for search
MAY 17, 2016
You should do exactly the same thing with everyone in your company, too — and you don’t have to attend J-School at Berkeley to make it happen. Don’t do it. It’s better to identify one or two people you’d really like to learn more about, maybe someone who’s been there forever or those impenetrable, unknowable coders who build the backbone of your company.
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
So, even the least likely to ever volunteer to blog or tweet on your company’s behalf staff member might very well be a Google Clout rockstar and never have written anything bloggish at all. And, maybe your company is not set up to have it’s own little newsroom and newspaper. Encourage your entire staff to link their Google+ profiles to your business site. biznology.com).
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Instead of only producing one very expensive.
5 Simple SEO Tips To Optimize B2B Video
PWB Marketing Blog
SEPTEMBER 21, 2011
If your business puts video online, make sure it’s optimized for search engines. Create a Company YouTube Page. The best thing you can do for your videos is to put them on YouTube. YouTube videos in particular show well in Google because Google owns the company. While there are many video sharing sites, YouTube is by far the most popular, even for B2B.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). YouTube) to enhance your brand presence online.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Are your videos optimized for search ? Popularity/Views.
Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses
FEBRUARY 16, 2016
New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI. The post Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses appeared first on Vidyard. About Vidyard.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. All of them!
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics. YouTube Marketing Guides and Tips. by Pitch Magazine.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Image Source.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online. He also founded Chaosmap.com , a Fortune 500 search marketing company in Los Angeles, California.
Marketing: New architects of the customer experience?
grow - Practical Marketing Solutions
FEBRUARY 18, 2016
“It surprises me how many companies don’t think about that and actively try to architect what those experiences should be.” Case studies on companies who are creating optimized customer journeys. If you can’t view the video above, you can see it directly on YouTube: Brian Solis on marketing and the customer experience. And that is pretty tangled.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
What’s most important–on-page optimization, link building, or technical SEO? The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. B2B Online Marketing Blog Content Marketing Search Engine OptimizationTo me, this is silly. FAQFox. SERPStat.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasing decisions , and those professionals have a significantly higher level of trust in the business-related information they see on LinkedIn than on other popular social networks. INFOGRAPHIC] by Mashable.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
While there’s no video of his keynote available, his YouTube channel will give you some sense of how Neal can wake up an early-morning crowd in a packed ballroom. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
What Google Really Doesn’t Want You To Know About Search
JUNE 15, 2015
It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Review your web analytics to find other potential sources of traffic you can use to grow your brand’s awareness. YouTube—Google’s real shining star right now—remains a hugely compelling source of finding new customers. Read on and see.
Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users
MARCH 22, 2016
New solution brings Vidyard ’ s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud . KITCHENER, Ontario – March 22, 2016 – Vidyard , the leading video marketing and video analytics platform for business, today announced a new suite of integrations with Adobe Marketing Cloud to help the companies’ shared customers expand their use of video content and audience engagement analytics to attract, engage, qualify and convert more customers. About Adobe Marketing Cloud. About Vidyard. Media Contact: Brad Hem.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
500 companies now call social media “very or “somewhat important to their marketing or business strategy. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Basic Questions For Social-Optimizing Your Company Website by BlueGlass.
48 Ways to Measure Social Media Success
DECEMBER 20, 2011
Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Here are 46 intermediate metrics (and two final measures) to help marketers evaluate the success of their social media programs and optimize their associated processes.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. Rethinking Conversion Rate Optimization. Crazy, right?
3 Things Your Social Media Team Should Know About SEO
JUNE 19, 2014
As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Company location data has become increasingly important as search results have become more localized and personalized. Your social team can help drive those connections and, in turn, help increase your company’s presence in search.
Speed Matters: 5 Tips to Make Your Website Load Faster
JULY 10, 2015
Essential Tools to Measure How Fast Your Site Is – and to Optimize It. It’s not uncommon for companies to think their pages load reasonably quickly, only because their office is on a super-fast connection. His video walks you through an actual optimization of a site based on the PageSpeed results. Page Speed Tool #3: Google Analytics. It’s Google Analytics.
The 50 Best Startup Tools For 2016
B2B Marketing Insider
OCTOBER 5, 2015
In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Kissmetrics – For increasing website conversions, tracking analytics, and personalizing experiences. Data/Analytics Tools. Social Analytics. Sales Tools.
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
And its sister best practice – conversion optimization. We also love our free Google Analytics and Google Search Console accounts. And then there’s YouTube, owned by Google. And then there’s Google Drive, which some companies use instead of Microsoft Office. Optimization. As in search engine optimization. It’s YouTube. The bad part? Audience. Google.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
How Engaging Content Helps You Improve Your Search Rankings
MAY 18, 2016
Fortunately for us, Google publishes Webmaster Guidelines to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. billion in advertising revenue, the largest proportion of the company’s total revenues. The first result in the Cheetah query was a YouTube link. The answer is engaging content.
How to Use Google Plus for Personal Branding and Establishing Author Rank
NOVEMBER 29, 2012
Analytics show that for business sites, 40% or more of your users are logged in to Google while using the web. There are many other reasons to be active on Google+, but to me the huge potential reach is the “killer” reason. 2) Just as a company can leverage Google Plus for its branding, so can professionals. Photo credit: Aray Chen). You asked about my first “Aha!”
Summary: Social Media Marketing Report 2011 [REPORT]
Ad Your Comment Here
SEPTEMBER 6, 2011
COMMENTS: This is not surprising since most companies are now focusing more on more on social media. If you do it well and engage your audience with your knowledge they will be more likely to use your service, than say watching a quick 30 second clip of what your company does on TV. YouTube or other video (56%). ages 20-29, spend most time). Twitter (84%). LinkedIn (71%).
CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
FEBRUARY 10, 2015
On Customer Relationship Management…. “At the end of the day, it’s the customer who will decide if the relationship is optimized…so, what did they decide?”. You have to allow people to change so that your company may experience change for the better. That passion to believe in your company’s vision cannot sit on a plaque on the wall. Here goes…from Alan See: On Engagement….
Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
MARCH 24, 2016
KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for business, today announced the addition of Steve Johnson to serve as company president and chief operations officer. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. During Johnson’s tenure at Hootsuite, the company grew from a sub-$100 million valuation to over $1 billion and from 27 employees to more than 800. About Vidyard. Media Contact: Brad Hem.
7 Video Marketing Best Practices Worth Fighting For
DECEMBER 9, 2015
Dive Deeper: The Optimal Length for B2B Videos Throughout the Funnel. 6. Sure YouTube fame and ‘viral videos’ are something to be proud of. Dive Deeper: The Principles of Video Analytics. 7. Lattice, a company providing industry-leading predictive analytics, has mastered these video marketing best practices. Video is more compelling than text-based content.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. Ian Cleary – Content Marketers focus on sales funnel building and optimization. Imagine a content marketing and funnel optimization expert.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Not all companies can afford to do that, but there are some great things this code offers that would be great to implement into your own team. 2. IFTTT.