With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Only 16% of companies say they currently have a social CRM system in place. MORE >>

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Basic Questions For Social-Optimizing Your Company Website by BlueGlass. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc. Mistakes were made. MORE >>

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. 90% of companies with 100 or more employees use social media in their marketing mix. Marketing Pilgrim ). MORE >>

LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasing decisions , and those professionals have a significantly higher level of trust in the business-related information they see on LinkedIn than on other popular social networks. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you maximize the visibility and impact of your LinkedIn company page? ” Tips for LinkedIn Company Pages. MORE >>

Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. The message does not necessarily have to be about the product, but could be anything either relatively or remotely associated; many successful viral campaigns have gathered steam by focussing on the interests of the social media enthusiasts with a subtle presence in the form of a company logo or tagline included. Requires building of assets that facilitate fans of a brand or company to promote it across multiple social media channels. Wonder why? MORE >>