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Don’t let your CMS hold back your business growth

ClickZ

30-second summary: A CMS should make your life easier, but for growing companies, the majority of CMS’s only cause frustrations. CMS’s designed for marketers often lack the advanced technologies needed for scale-ups. Now is the time to take a critical look at your CMS.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

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10 Best Content Management Systems (CMS) Software in 2020

Martech Advisor

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. A CMS provides an intuitive and user-friendly way to manage websites without any hassles by a user. How to Pick the Right CMS?

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The latest AI-powered martech tools

Martech

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.