Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How can we show business value when our data and analytics are siloed? Marketing is complex, especially in a world where data dominates.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Marketing Insider Group

MARCH 3, 2014

So learn to take risks with a few calculated bold moves, use data and analytics to drive intuitive decision-making and learn how to build amazing teams by being a leader with empathy. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. ” And it comes just 9 months into her tenure as CMO.

Peer-to-peer 100

Peer-to-peer Work Management CMO Paid Search Agency 100

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

KoMarketing Associates

DECEMBER 9, 2013

Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. Portland, Ore., Pittsburgh, Pa., and Kansas City, Mo.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. CMO at KMART says TV is easier to track than social. It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. My verdict: KMart’s CMO is right.

Social Media 100

Social Media Media CMO Marketing Mix 100

Marketing Insider Group

FEBRUARY 21, 2012

She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix. But imagine if you are managing the Twitter accounts for brands you love or love to hate?

Social Media 100

Social Media Media Class CMO 100

ScanmarQED

OCTOBER 25, 2023

Imagine an output consisting simply of a regression equation; this would not suffice for the CMO in a large retail company and even output presented in a comprehensive fashion, but which holds insights on factors that do not make sense for the business in question, would be useless.

Copyright 59

Copyright Allocation Barriers Training 59

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Sounds pretty sweet, huh?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

DemandBase

SEPTEMBER 17, 2018

This session will give practical advice on how to align your organization around ABM, from metrics to your target account list to your marketing mix and more, so you too can realize the efficiency and revenue promises of an ABM strategy! There’s no denying it, we have officially entered the Age of Intelligent B2B Marketing.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. To put it another way, the job of most of us in marketing has been to simply get a message out. Yes Promotion was one. Reach and frequency.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Biznology

AUGUST 19, 2013

96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). 59% of mobile websites are launched without testing or optimization (Source: Marketing Sherpa ). What’s better for your business? MOBILE WEBSITES.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Martech Advisor

OCTOBER 17, 2019

As you evaluate your options, be sure to prioritize the technology solution that equips you to answer the question on the minds of your C-suite: If I invest more in marketing, what kind of revenue, profitability or shareholder value can I expect in return? Learn More: 6 Ingredients for a Successful Customer Analytics Implementation.

Enterprise Management 43

Enterprise Management Planning Multi-Channel Marketing Management 43

Adobe Experience Cloud Blog

DECEMBER 16, 2014

Second, the ways big data and advanced analytics are helping to better target customers, personalize offers, measure how well they’re doing and adapt accordingly. Number three is the explosion in marketing technologies that at least hold the promise of transforming the marketing process. Take analytics.

Planning 48

Planning Paid Search Agency Advertising Agencies Ideal Customer Profiles 48

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Analytics as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. On this episode of Moneyball for Marketing, Ann takes us through the challenges CMOs face integrating marketing data in real time and the extraordinary opportunities for monetization that await those who are able to integrate data in real time.

CMO 100

CMO Enterprise Management Features Work Management 100

Content Standard

OCTOBER 2, 2014

In this post, I’ll explore ways to measure return on investment (ROI) for content marketing. Is Content ROI the Same as Marketing ROI? While the term “content marketing” still refers to a specific part of the B2B-marketing mix, it won’t have its own line item forever. No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations is a great home for such talent. Analytics should not become anal -ytics. Marketing Operations keeps the focus on stats that matter. Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Your marketing mix will be cut it if you can’t tie it to results.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Full Circle Insights

FEBRUARY 28, 2021

Optimize Your Marketing Mix in Salesforce. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Build vs Buy Marketing Analytics. Cost of Not Implementing Marketing Performance Management. Performance-Driven Marketer’s Guide to Annual Planning.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Heinz Marketing

DECEMBER 18, 2017

Why customers who call your business are your best customers and how markets struggle to target them effectively. How call analytics can help marketers develop a strategy to adapt to the omnichannel landscape. Marchex is a call analytics company, and I lead the marketing team here.

Paid Search Agency 45

Paid Search Agency Verticals Enterprise Management Interactive Marketing 45

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Marketing AI 100

Marketing AI Advertising Agencies Work Management Marketing Management 100

Martech

APRIL 28, 2023

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. Here’s a real example.

Peer-to-peer 96

Peer-to-peer Marketing AI Budget Programs Marketing Budget 96

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus. Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Then we dove into a “choose your own adventure” with the audience choosing to learn more about Analytics & Personalization.

Newsletter 65

Newsletter CMO SMS Digital Marketing Funnels 65

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Then we dove into a “choose your own adventure” with the audience choosing to learn more about Analytics & Personalization.

Newsletter 63

Newsletter CMO SMS Digital Marketing Funnels 63

Porch Group Media

DECEMBER 11, 2019

For example, predictive analytics are providing an uplift in customer lifetime value, with 32% of companies reporting a significant uplift. Most Vital Capabilities Supporting Marketing Strategies. CMOs are focused on a range of tactics to stay competitive. Techniques to Boost Customer Lifetime Value. Data-Driven Personalization.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Directive Agency

MARCH 7, 2019

As the Chief Marketing Officer at Anaplan, a San Francisco based software company, Pergolino has been a pioneer in marketing and technological innovation, bringing a new wave of strategic methods to the field. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). It embodies everything marketers ever wanted to get out of data! Plus CMOs can now be held accountable, making CEOs happy.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Heinz Marketing

NOVEMBER 26, 2019

Matt Heinz, President of Heinz Marketing. Randy Frisch, CMO of Uberflip. How many times have you developed a campaign or started working on a marketing or sales initiative without having a fully baked plan? More than one third (36%) of businesses now use video analytics software, according to the 2019 Benchmark Report.

Top of Funnel 90

Top of Funnel Video Marketing B2B Marketing Marketing Budget 90

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We’re talking with Kristen Alexander, the CMO of Certain, today on Sales Pipeline Radio.

Top of Funnel 65

Top of Funnel Enterprise Management Budget Programs CMO 65

Full Circle Insights

FEBRUARY 8, 2021

Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Vidyard

NOVEMBER 7, 2019

Here are some of our favorites: Allen Gannett, CSO and EVP of Skyword Matt Heinz, President of Heinz Marketing Randy Frisch, CMO of Uberflip Gary Vaynerchuk, CEO of VaynerMedia 5. ‘We The majority (73%) of businesses now use some sort of video analytics to track content effectiveness, according to our annual benchmark findings.

Top of Funnel 65

Top of Funnel Video Marketing B2B Marketing Planning 65

Vidyard

NOVEMBER 7, 2019

Matt Heinz, President of Heinz Marketing. Randy Frisch, CMO of Uberflip. How many times have you developed a campaign or started working on a marketing or sales initiative without having a fully baked plan? More than one third (36%) of businesses now use video analytics software, according to the 2019 Benchmark Report.

Top of Funnel 70

Top of Funnel Video Marketing B2B Marketing Marketing Budget 70