Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 98

Marketing Attribution Creativity Analytics Paid Search Agency 98

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Studies 141

Case Studies Case Study Social Media Studies 141

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing. Some people had written blog posts and were familiar with social media.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

SocialPilot

MARCH 8, 2024

Something that gives your clients the final nudge they need to choose you as their social media marketing comrade. And that something my friend is a fine-looking “ Social media proposal ”. So we will cover a step-by-step process that will enable you to create your social media management proposal from scratch.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Personalization Automation Case Studies 52

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. In my experience, when broad media sites and forums rank, it’s a good sign that competition is not so strong. The DriveSafe case study.

Case Studies 73

Case Studies Case Study Studies SEO 73

LiveRamp

JANUARY 9, 2019

Reallocating marketing budgets based on analytics can be complex, but it’s certainly possible. Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities.

Case Study 63

Case Study Case Studies ROAS Spending 63

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. These case studies show how B2B personalization at scale leads to increased engagement, conversions, and sales pipeline acceleration. This is where content intelligence comes into play.

Analytics 52

Analytics Automation Personalization Optimization 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. However, I do feel the brand experienced a remarkable social media uplift by building content that was helpful and engaging.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. Mecs’ team began working with conversational analytics platform Netbase Quid in 2018. The power of tracking consumer sentiment.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. It even recommends what type of content you should create (how-to, multi-media, etc.), Predictive Content Analytics Resulted in Better Content Marketing. Here’s exactly how we did it, and the lessons we learned.

Analytics 165

Analytics Top of Funnel Content Case Studies 165

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 12 solid video content ideas to bolster your social media presence: 1. Mini Case Study. Here’s an example of a successful video case study done by Coca-Cola.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

sagefrog

NOVEMBER 6, 2023

To help you get started, we’ve put together our top 7 social media marketing tips for beginners that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. 11 inspiring case studies of digital transformation. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. What’s Google’s strategy? Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Sprout Social

MARCH 19, 2020

If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media. But even if your agency doesn’t offer social media services to clients, don’t overlook social for your own business. . Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. The other part of engagement is what’s happening on social media. Google Analytics will be key here, as will campaign URLs. Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Scoop.it

OCTOBER 5, 2023

You can use data and analytics to spot your target accounts and personalize your marketing messages. Leveraging data and analytics Data and analytics play a crucial role in ABM. You can use analytics tools to track engagement, conversion rates, and revenue generated from target accounts. ” campaign.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Act-On

OCTOBER 11, 2023

And any shared resources, like operations or analytics, should be clearly defined. Common exceptions Here are some of the most common gray areas to b2b marketing department structures: Social media can live under Growth or Brand (or Content!)

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Don’t forget social media postings and off-site collaborations, such as affiliate websites from influencers and guest blog posts. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Buffer

SEPTEMBER 22, 2022

Across its social media, the brand publishes content that tends to be centered around these things: sustainability, meal prepping, and customer-driven campaigns. Experimenting is particularly important because the results from your analytics can help you better determine what your audience connects with and what you should leave behind.

Social Media 88

Social Media Media Content Custom Publishing 88

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. What’s creating the most buzz on social media? . Both types of analysis are essential for success for media companies. What to look for in a content analytics tool. Real-time data.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Set your pricing.

Paid Search Agency 99

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 99

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78