Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. What’s more important is the real-time analytics and feedback you can gain from these platforms. The analysis also informs what type of posts lead to conversions and sales. Image: Criteo.

Marketing AI 319

Marketing AI A/B testing Tools Lead Ranking 319

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Build human connections with relatable content using a variety of tactics.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Many companies put some basic information about their company on their LinkedIn page and leave it at that. If this is the case for your business, you’re missing out on a huge opportunity. Communicating with customers and clients.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 263

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Then, process it using data analytics. Once you have the ideal customer persona, it’s time to actually find those people. This can be informal: publicly available contact information or referrals.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV).

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Ranking 290

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. Finding the contact information of potential buyers is the initial step in most B2B lead generating strategy. Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it. Here’s a more extensive case for live video content.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Parse.ly

DECEMBER 15, 2022

Analytically speaking, it’s been a big and bright year for content. That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly Before we dive into our own top content, we want to showcase incredible pieces from our customers. Read the HelloFresh case study.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Oktopost

DECEMBER 19, 2023

You heard it here first– You now have the ability to publish X Threads directly within Oktopost. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform. For more information or to see it for yourself, contact your Oktopost CSM today.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Work Management Twitter 69

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Building Brand Awareness : Building brand awareness is crucial for small to mid-sized manufacturing companies looking to expand their customer base.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. It’s the Year of Customer Centricity (again). Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. Plain and simple.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. ChatGPT currently has two versions available to users.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

ClearVoice

MARCH 31, 2023

Then these systems make tasks based on those analytics. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. This information allows the AI to generate content, like articles or images using user-generated prompts. One goal of content is to nurture customers along the marketing funnel.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

Buffer

SEPTEMBER 22, 2022

It also helps you: Save time and energy Feel free to take time off whenever you need to because you always have content ready to go Create a cohesive structure for content publishing. What have your customers repeatedly come back to? After all, the information is based on predictions that can be interpreted for different audiences.

Social Media 88

Social Media Media Content Custom Publishing 88

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This information helps in understanding their perceived intent or their purchasing readiness. Firmographic data Firmographic data relates to the information about a prospective company. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Navigate the Channel

JULY 21, 2023

According to published reports, Apple’s media spend was estimated at $1.8 He believed advertising was a core part of building a brand, selling products and creating an entire customer experience. Content should be authentic, informative, and aligned with the brand’s identity and values.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

PureB2B

MAY 30, 2022

This data allows you to ‘jump the queue’ and gives you the opportunity to pitch to potential customers at exactly the right moment. Intent data is information collected about a person’s behaviour online. Downloads (whitepapers, case studies, eBooks). What is intent data? Product comparison and review pages.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Circle Studio

SEPTEMBER 10, 2020

Here are some of the valuable insights you can glean from a website audit: Analytics. A website’s analytics are the primary objective tool for assessing the current health of your website, and the analytics should inform all insights, critiques, and recommendations made about the site. Are users engaging with the site?

Marketing Websites 78

Marketing Websites Lead Ranking Lead Scoring Thought Leadership 78

Sprout Social

MARCH 16, 2020

So here’s a quick look at the benefits of marketing on LinkedIn: LinkedIn has helped 45% of marketers with customer acquisition. Publish content that adds value. In fact, B2B marketers who put their audience’s informational needs first make up 88% of the top performers in content marketing. Get your employees involved.

Linkedin 141

Linkedin Tips Paid Search Agency Ideal Customer Profiles 141

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

SmartBug Media

JULY 28, 2023

Start by clearly defining your target audience and ideal customer profiles (ICPs). Leverage data analytics and customer segmentation to identify patterns and trends that can guide your lead identification process. A well-crafted value proposition: Addresses the customer's pain points.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Unlike a stagnant website that rarely changes, a blog allows you to update your platform with new information, insights, and updates regularly. It goes beyond the static nature of websites and transforms your digital presence into a dynamic, engaging, and informative platform.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

seo.co

NOVEMBER 22, 2021

Because WordPress is first and foremost a blogging platform, it makes adding, editing, and publishing content very easy. While the available plugin and customization options can be overwhelming, there are many places to go for help, as one of the best things about WordPress is the number of people using it. Powered by Content.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105