Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 2017 - Sept. 4) Updating and optimizing existing content.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

PureB2B

JUNE 20, 2022

This goes for old-school companies that swear by cold calling—which still plays a surprisingly important role within prospecting—and modern digitally-focused brands alike. Push for case studies. B2B buyers tend to be analytical, risk-averse, and spend a lot of time researching before making a decision.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

seo.co

APRIL 19, 2023

Guest posting : Write guest posts for industry blogs and include a call-to-action that offers a good hook to would-be clients. Cold calling : Reach out to potential SEO customers through phone calls, highlighting the benefits of SEO and how it can improve their business. How can I find potential clients for my SEO agency?

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Lead Forensics

APRIL 16, 2024

According to a study by McKinsey , AI can improve sales forecasting accuracy by 10-15%, allowing you to plan more effectively and avoid costly surprises. Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

markempa

DECEMBER 29, 2014

When you’re in the trenches, it’s easy to get caught up in marketing acronyms, data and analytics. Stop with the cold calls. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Put you customer first.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Hubspot

JUNE 29, 2023

Other times, they try hard to find exclusive leads through techniques like cold-calling. You can go a step further by asking your company to feature your happy clients in a case study. When discussing your product, show clients these testimonials or case studies.

Peer-to-peer 72

Peer-to-peer Ad brokers Burn Rate Budget Programs 72

Zoominfo

APRIL 15, 2018

Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up. Buyers who were initially contacted via cold call spent the most money with your organization.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. From there, the sales team can begin cold calling or emailing their leads. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SalesIntel

JULY 30, 2021

Be it analytics, enablement, or training, SalesIntel will pave the way to help businesses grow and in the process plot our own growth trajectory. The modern buyer is numbed to cold calls and emails, and they’re easily turned off by irrelevant, canned messages. Read the Case Study. It’s no longer just about data.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Televerde

FEBRUARY 14, 2022

Fully trained, in-house experts should be spending their valuable time engaging with customers, not performing basic tasks like making cold calls to schedule meetings. Marketing agencies can offer more tools and resources, not to mention case studies, experience, and analytical data that might not be available to your internal team.

Contingency Planning 52

Contingency Planning Paid Search Agency Advertising Agencies Work Management 52

Engagio

MARCH 25, 2019

For example, it can save you significant time compared to cold calling – in which you can expect to make 18 phone calls before connecting with a lead. Transform your email signature block into a promotional channel for your content, and gain basic analytics from your list by adding smart links through bitly or another provider.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Vidyard

MARCH 22, 2017

Salespeople send out templated emails all the time, and most cold-calls start with a script. Case Study: Data-Backed Persistence Pays Off. Under normal circumstances, Nico would have given up and moved on to another lead, but thanks to back-end analytics on the video, Nico’s prospect was revealing a very different story.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Delivra

APRIL 3, 2019

Surveys are expansive, offering brands a way to ask questions and get answers to topics that modern analytics services can’t access. They don’t require teams of investigators scouring the internet and going through cold call lists to get this information. And surveys are quick! Need more proof?

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Sprout Social

FEBRUARY 13, 2020

Build your case. Skill #4: Mastering reporting and social analytics. You don’t want to cold call someone with an ask to be their mentee. You may not have all the data you want, or the case studies you think you need. Many employers will pay for or subsidize continuing education. Take a look at your benefits.

Promotion 108

Promotion Terms and Conditions SWOT Eye-Tracking 108

Salesforce Marketing Cloud

NOVEMBER 20, 2023

How to start a sales call When you nail the start of your first call, you’ve got a better chance of making a connection and a sale. Do your homework Research is key when making a cold call or when reaching out to a warm opportunity. Follow these four steps: 1. The result is persuasion and, sometimes, action.”

Top of Funnel 69

Top of Funnel Work Management Lead Scoring Lead Ranking 69

Vidyard

JULY 27, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4 Common Use Cases for Video in Your Knowledge Base 3.1.2 5: Optimize Support with CRM Integration and Video Analytics 3.5.1

Template 73

Template Video Marketing Work Management FAQ 73

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. And today’s customers are busier than ever.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

seo.co

SEPTEMBER 25, 2023

That said, keyword research (using Google Analytics, Google Search Console, Moz and Ahrefs) takes a lot of time and effort, especially if you’re working exhaustively and from scratch. You may also consider assembling these data in a formal case study, or gathering testimonials from your satisfied clients.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Single Grain

FEBRUARY 15, 2022

How to Cold Call: 5-Step Cold-Calling Technique to Close More Deals . For the full updating guidelines (which aren't all necessary for a content refresh) we use at Single Grain, check out Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. Book My Free SaaS SEO Consultation

Traffic 98

Traffic Organization CTR Cold Calling 98

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

MAY 30, 2022

If you’re not sure whether to spend more time on data segmentation, then this case study from the Harvard Business Review could help change your mind. The case study looks at a successful company, Hill-Rom, whose growth had slowed down. You should be using data to enable your team to make better decisions.

Segmentation 62

Segmentation Account Based Marketing Buyer Personas Paid Search Agency 62

SalesIntel

DECEMBER 19, 2023

Unlike traditional sales methods that often rely on cold calls and impersonal outreach, social selling is about building meaningful relationships through social media platforms. Traditional sales relied heavily on outbound sales techniques , where salespeople initiated contact with potential clients through cold calls and emails.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Schubert B2B

JULY 28, 2023

Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only to get little to no results. Fact is, the B2B buyer’s journey is much longer than the B2C cycle, and it requires an analytical, information-driven approach. Marketing for a business can be, well, tricky business.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

PureB2B

MAY 30, 2022

If you’re not sure whether to spend more time on data segmentation, then this case study from the Harvard Business Review could help change your mind. The case study looks at a successful company, Hill-Rom, whose growth had slowed down. You should be using data to enable your team to make better decisions.

Segmentation 48

Segmentation Account Based Marketing Buyer Personas Paid Search Agency 48

Contently

JANUARY 8, 2020

Instead, invest in animated explainers and educational series at the top of the funnel and product videos and case studies for the middle and bottom of the funnel. When we were first building Contently’s Performance Analytics , we wrote a mantra on our whiteboard wall: People, not Visitors. Ungate your content.

Top of Funnel 218

Top of Funnel Tips Content Marketing Planning 218

Single Grain

DECEMBER 29, 2020

Though these guides all contain advanced knowledge with strategies rooted in analytics, the guides themselves are accessible and make the processes described easy to follow. Even if you’re intimidated by analytics or marketing, these articles will make you feel confident in your abilities.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

EveryoneSocial

NOVEMBER 30, 2020

One of the strongest parts of the tool is its analytics capabilities. The marketing automation software also includes predictive analytics for segmentation purposes. It allows for HR teams to be data-driven and analytical to drive business outcomes and improved people-focused decision making.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

markempa

SEPTEMBER 26, 2017

Whether it’s case studies, whether it’s tools, whether it’s content relevant to where the person is towards the end of the buying journey, and those kinds of things. He was prospecting, trying to figure out how to cold-call, etc. I was talking to someone trying to build his own pipeline.

Lead Ranking 293

Lead Ranking Work Management B2B Sales Marketing Management 293

Marketing Insider Group

SEPTEMBER 14, 2020

One of our favorite content marketing ROI case studies comes from Tiger Fitness. Strategy Analytics ). The most successful content marketing strategies are considered to be customer recommendations and case studies. ( Pardot ). Outbound selling tactics of cold calling have a low success rate at 2.5%.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Single Grain

MARCH 24, 2022

Examples of outbound marketing include: cold-calling. cold-emailing (aka spam). Rather than using “outbound” strategies to reach customers like cold calling and emailing, your inbound marketing agency finds ways of bringing potential clients to you. social media campaigns. opt-in email marketing. direct mail.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Hate Cold Calling?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

SEPTEMBER 26, 2017

Whether it’s case studies, whether it’s tools, whether it’s content relevant to where the person is towards the end of the buying journey, and those kinds of things. He was prospecting, trying to figure out how to cold-call, etc. I was talking to someone trying to build his own pipeline.

Advertising Agencies 176

Advertising Agencies Lead Ranking Work Management Marketing Management 176

Unbound B2B

JANUARY 11, 2023

Always check reviews, testimonials, and case studies to find the perfect lead gen partner. They are primarily done through emails, cold calling, and direct mailing. You can check our case study section to understand our lead generation strategies and techniques better.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Tomorrow People

OCTOBER 18, 2012

Time to dust off the old contact database and begin a fresh round of mailshots and cold calling in the pursuit of some new leads. Cold calling? Something''s not right here. What century is this? The days of thinking ''outbound'' - or shouty marketing which interrupts your customer’s day - are over.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

Tomorrow People

OCTOBER 18, 2012

Time to dust off the old contact database and begin a fresh round of mailshots and cold calling in the pursuit of some new leads. Cold calling? Something's not right here. What century is this? The days of thinking 'outbound' - or shouty marketing which interrupts your customer’s day - are over.

Cold Calling 120

Cold Calling Inbound Marketing Top of Funnel Lead Nurturing 120

EveryoneSocial

FEBRUARY 26, 2018

This typically includes the use of advanced UTM parameters and web analytics platforms such as Google Analytics or Adobe Analytics. The most extensive social selling case study done to date was performed by our client, Genesys. The average cold-call-to-appointment rate is 2% (Source: CEB ).

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76