How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)
SpotMe Blog
JUNE 2, 2021
Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. From there, the sales team can begin cold calling or emailing their leads.
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