Oktopost

JULY 30, 2020

Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

ClickZ

OCTOBER 20, 2020

Having a library of email templates available in your CRM streamlines the communication process and shaves so much time off drafting an original email every time a lead or a customer needs to be contacted. SEO assistance is a game changer in the CRM industry. Essential marketing features of a CRM. Lead generation.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. Didn’t make the live webinar? We recorded the whole thing.

Webinar Metrics 83

Webinar Metrics Work Management Personalization Marketing Management 83

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Before we get started, you’ll need to have Google Analytics set up on your site. There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 104

Paid Content ROI Content Marketing Marketing Analytics Tools 104

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Marketing Insider Group

MAY 2, 2023

The most efficient way to do this is through a Customer Data Platform (CDP) or Customer Relationship Management system (CRM). Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Run email campaigns.

ROI 230

ROI Webinar Metrics Privacy Content 230

Hinge Marketing

FEBRUARY 24, 2015

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. Below are four key tools to get started with lead nurture drip email campaigns.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Email Campaigns CMS Development 48

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Now, AI tools can do it for you!

Small Business Marketing 259

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 259

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? It’s essentially an analytical collection of customer activity, which can enhance the customer journey. Pinpointing behavioral patterns makes it easier to find new business opportunities and personalize campaign messaging.

Work Management 130

Work Management Marketing Management Top of Funnel Digital Marketing Funnels 130

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Let’s take a look at how marketing automation can improve virtual events, webinars, and email performance. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Televerde

APRIL 30, 2024

In practice, contact acquisition involves gathering essential information from prospects—names, email addresses, company information, and more—to facilitate direct and personalized communication at every stage of their buying journey. Implementing technology tools like CRM systems and AI supports contact acquisition at scale.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

NetLine

DECEMBER 18, 2023

On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. Fortunately, intent data has become a mainstay among business analytics to do just that. First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. The post Marketing Analytics and ROI appeared first on marqeu. What metrics you are tracking and what tools you are using to provide these insights?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. This category includes two primary models: 1.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Hinge Marketing

AUGUST 15, 2014

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. What action do you want leads to take when they read your emails? Offer strategies.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Martech

FEBRUARY 23, 2024

Associating content with particular products or services aids in swiftly organizing and deploying targeted campaigns, ensuring audiences receive content that enhances their understanding and interest in specific offerings. Product and service tagging. Use case tagging.

Digital Asset Management 106

Digital Asset Management Personalization Enterprise Management Tagging 106

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader. Salesforce.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. The Winds of Change.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Zoominfo

DECEMBER 28, 2020

Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. That might include using analytics tools to determine visitors’ time-on-page or managing email sign-ups in your CRM. This takes the guesswork out of who to target in your marketing campaigns.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Optinmonster

JANUARY 18, 2024

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. If you’ve segmented your email list , you can send different emails to different user groups. Their average click-through rate is 14.34%.

Conversion Rate 84

Conversion Rate Conversion Examples Marketing Analytics Tools 84

B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. Such modern marketers incorporate analytics rigor as well as revenue mindset for every decision they make. They demonstrate that marketing led by a growth mindset is accountable for driving the top-line revenue.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Martech

NOVEMBER 3, 2022

As suppliers work toward setting and achieving SBTs, additional marketing campaigns and targeted engagement from Sustainability can aid suppliers in progressing along their carbon reduction journey. Tracks interaction data which can be fed into marketing automation and CRM systems to inform automated programs and direct engagement.

Work Management 103

Work Management Budget Programs Marketing Automation Services Marketing Management 103

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Leads, consumer behavior, and the buyer’s journey are the core elements of a customer-centric marketing campaign. Email open rates. your website, CRM). at the right time.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. Every $1 spent on email results in $40 of revenue according to Campaign Monitor. But email marketing alone has significant disadvantages. Give me some specific comparisons.”

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

Optinmonster

DECEMBER 14, 2021

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers. Email Address Finders. Sales Tools.

Marketing Automation Services 122

Marketing Automation Services Budget Programs Enterprise Management Work Management 122

TrustRadius Marketing

OCTOBER 27, 2022

These include: Apps Email Social media Live chat Webinars Websites. Customer journey analytics lets you track metrics like bounce rate and click-through rate. These customer interactions can be carried out through email, SMS, push notifications, or direct messages on your website. Customer Relationship Management (CRM).

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96