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21 HubSpot Integrations for Better Results

SmartBug Media

The customer representative has access to the information in your ticket, and they also know you’ve been a loyal customer for years, your cat’s name, and that you recently added another cat to your household—all thanks to the data connection between your CRM and service software. This is useful for both sales and service teams.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

The right tools are the backbone of any successful inbound strategy, notably your: Customer relationship management (CRM) software. Content management software (CMS). Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. A CRM system.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Hosting webinars and events can be a good way to gain new readers.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

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Best CRM software for Consultants

TrustRadius Marketing

One of those powerful software options is CRM. What Is a CRM Software? CRM stands for customer relationship management software. It can optimize workflows for most B2C (and even B2B) companies. Most CRMs have some form of customer service functionality like live chat, chatbots, and ticketing across media channels.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.