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The buzz around account-based marketing at MarTech


Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution.

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” The world of marketing has become so diverse and there are so many channels that need to be tapped into. Awesome.

7 Marketing Automation Predictions: A SiriusDecisions Roundup

Modern B2B Marketing

Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd:  Marketing Automation: What the Future Holds. Prediction #7: Advanced Analytics Are Now Mandatory.

Our Top 10 Blogs of 2016 at a Glance

Modern B2B Marketing

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Lead by example.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

plethora of potential buyers interact every day on social channels, and the companies that are engaging them are drawing them to their websites. If you happen to have ongoing, natural discussions with customers and prospects via social channels, there will be opportunities to subtly build some buzz about it in your blog posts. But what do you do with these leads? The result?

Report from the Front Lines: Invoca and ABM


We’re constantly getting closer and closer because we all realize that it’s a must to make this work.” To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Then a curious thing happened.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

And there’s a lot more riding on the decision, because your tool must support the unique mix of communications channels and analytics your company needs. Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Where Do I Start? dynamics.

Winners of 2016 Video Marketing Awards Announced at Viewtopia


The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. The video team is a big contributor to brand, social, product and demand gen creative campaign strategy and leverages a multi-channel distribution strategy to reach its audiences across the web. Winner: Reltio.

Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey

Modern B2B Marketing

Not everybody likes the same content in the same channels. So why not make it available in both formats on two different channels? You look at your web analytics, and say “oh they like this”, “they don’t like that”, or “they can’t find something else”. The most buzzed about platform at the moment is Pinterest. Lieb: I love using the turkey analogy. It has to be useable.

Media 19

Marketing in a Downturn Part 2: Content, Content, Content

Modern B2B Marketing

Look for ways you can re-use and repurpose existing content across different channels and platforms, to maximize its reach and make it relevant at different stages in the buying cycle. Liveblog your attendance at industry events, giving insights into the buzz and hot topics being discussed. Read Part 1: Lead Generation and Nurture.). Know your Audience. Plan your Content.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channelsChannel (99). There better be. Why not use it? PR Dept?