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| | MODERN B2B MARKETING
MAY 23, 2012 Afternoon Keynotes Energize at Marketo Summit (Live Blog)
by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” The world of marketing has become so diverse and there are so many channels that need to be tapped into. Awesome.
| | FIFTH GEAR ANALYTICS
JULY 20, 2010 5 Ideas and More to Improve B2B Marketing Strategy
Find new ways to integrate marketing channels. Incorporating new channels into existing efforts can help improve reach – and therefore results. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Resources: Marketo Blog. Lead Generation: Are you using B2B marketing analytics? Rick Volz.
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| || | MODERN B2B MARKETING
OCTOBER 4, 2012 The ROI of Paid Social Media Ads
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. At Marketo, we create fun, visual posts using popular memes that engage our audience AND link to a landing page with a registration form — and then we promote the post to make sure more people see it.
| | MODERN B2B MARKETING
APRIL 23, 2012 Marketing in a Downturn Part 2: Content, Content, Content
Look for ways you can re-use and repurpose existing content across different channels and platforms, to maximize its reach and make it relevant at different stages in the buying cycle. Liveblog your attendance at industry events, giving insights into the buzz and hot topics being discussed. Read Part 1: Lead Generation and Nurture.). Know your Audience. Plan your Content.
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B2B MARKETING ZONE POSTS Top 60 B2B Marketing Posts and Hottest Topics November 2010
| WEDNESDAY, DECEMBER 1, 2010
. Audience: Business Development Professionals, Marketing Managers, Channel
Managers, Customer Service Professionals, Product Managers. Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo
’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels
(99). There better be. Why not use it? PR Dept? MORE >>
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