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ANNUITAS
JULY 30, 2015
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Start simply with the basics.
Customer Experience Matrix
APRIL 9, 2014
x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4
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chiefmartech
APRIL 11, 2016
The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
Tomorrow People
MARCH 13, 2018
As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)
The Lead Agency
OCTOBER 4, 2017
Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.
Adobe Experience Cloud Blog
JANUARY 3, 2017
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.
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