Analytics Buzz Marketing Automation Marketo 
ANNUITAS
JULY 30, 2015
When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-.
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions.
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Tomorrow People
MARCH 13, 2018
As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics.
chiefmartech
APRIL 11, 2016
Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.
Customer Experience Matrix
APRIL 9, 2014
x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. It’s still a modest multiple of 2.4
Adobe Experience Cloud Blog
JANUARY 3, 2017
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Marketers, just like people, should use social media to first and foremost build relationships. 4 Reasons Why Marketing Automation Fails.
Biznology
JUNE 25, 2014
These all reveal the importance of content marketing to businesses, and the very management of day to day operations. However, despite all the buzz about this topic, it’s still important to keep basic principles and good sense in mind when crafting your content marketing strategy. But what are the downsides?
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