Analytics Buzz Demand Generation Marketo 
The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. Are B2B marketers ignoring a huge opportunity?
chiefmartech
APRIL 11, 2016
Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.
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Adobe Experience Cloud Blog
JANUARY 3, 2017
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. It reminds me a lot of the great content I’ve seen and haven’t seen. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.
KoMarketing Associates
AUGUST 19, 2013
Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.
Vidyard
NOVEMBER 11, 2016
The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects.
Adobe Experience Cloud Blog
APRIL 15, 2015
Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. Marketing Transforms.
Directive Agency
FEBRUARY 22, 2019
Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!
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