Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. It’s still a modest multiple of 2.4 But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. More on Marketo Financials: Despite Past Losses, Prospects Are Bright - Customer Experience Matrix , November 19, 2010 Summary: Public data gives some insights into Marketo’s financial history and prospects. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40