Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

LeanData

DECEMBER 1, 2022

Below, you’ll see how engagement analytics can not only measure your ABM effectiveness, but provide insight on how to continuously improve. . Metrics, Analytics & Insights. Metrics, analytics and insights are related terms, and they are often mistakenly used interchangeably. How successful is our current ABM strategy?

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Huptech Web

APRIL 1, 2024

Limitations of the Order Confirmation Page based on Shopify Plans. So, before optimizing your Shopify Order Confirmation Page, it’s essential to understand the types of edits permitted in both the basic and advanced Shopify plans. It also enables you to integrate custom JavaScript for tracking and analytics purposes.

Order 52

Order Optimization Loyalty Lead Scoring 52

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Cut through the fog with personalization.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” It uses generative AI to provide insights and recommendations for sellers.

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? What you need is another step of the process: a way to convert your inbound traffic into paying customers (or at least get them further down the line in the buying cycle). The list goes on.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Vision Edge Marketing

MARCH 30, 2021

To address this pressure, CMOs have invested significant resources, especially in terms of technology, to facilitate their ability to improve alignment, accountability, analytics, and operational excellence. People buy these thinking that they will never need to clean their floors or rugs again. We optimized our resources.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Marketing Insider Group

MAY 4, 2021

It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. Yet, many content teams don’t make it part of their content strategy. You can post on your social media profiles organically as the first means of distribution. Image: Broca.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. It lets advertisers measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Digilant

JANUARY 3, 2023

However, understanding your consumers’ entire customer journey and where they spend time online is essential to create a comprehensive but not overwhelming omnichannel advertising strategy. . Optimizing for Today’s Consumers. . Steps Optimizers Can Take for Success. . Consider blended buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. Programmatic ad buying took personalization to the individual level and marketing emails became increasingly tailored to each recipient. Despite these hurdles, 42% are doubling down on one-to-one personalization strategies. Here are some key considerations: Budget allocation.

Personalization 123

Personalization Practices Allocation Enterprise Management 123

Hinge Marketing

APRIL 17, 2023

Here are 10 tips for planning a successful lead generation website for your firm. You must have a content strategy. Your strategy will specify what type of content will be useful to your target clients at various stages of the buying process. An offer strategy is also needed. Start with a content marketing model.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Martech

JANUARY 12, 2024

In marketing lingo, “efficiency” often gets conflated with doing things right — streamlining processes, optimizing channel usage and perhaps shaving off some costs. Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. It may be a new audience, strategy, messaging or market.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. However, savvy brands recognize that staying invested in media during slowdowns can pay dividends.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans. This blog will spotlight why those marketers adopt a webinar strategy. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

Marketing & Strategy 118

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 118

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Reaching buyers today is difficult. It reflects an occurrence.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. How do you optimize drip campaign performance? Make a new plan, Stan What is drip marketing? Make a new plan, Stan What is drip marketing? An effective campaign strategy is only as good as its strategic foundation.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Integration with the most popular social media platforms.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Content strategy starts with the audience. Okay, back to the plan. Key Metrics.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Salesforce Marketing Cloud

MAY 17, 2023

In fact, a majority of businesses (69%) plan to increase their content marketing budgets this year. Consider the voice and tone a clothing company might use for a social media caption. Here are a few strategies to help you write with empathy and create clear, simple ecommerce content. Cool, but are they buying?

eCommerce 52

eCommerce Buy Marketing Budget CTR 52