Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

MAY 9, 2021

One business is an ideal fit. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects?

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

Zoominfo

NOVEMBER 17, 2020

Then, if you work in sales or marketing, you have your Google analytics, Adobe, CRM system, sales acceleration tools, CMS login, WordPress login, project management, and ooooh so many more. Although there are variations by industry, very little deviates from the pattern: as businesses add employees they adopt more tools.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Zoominfo

AUGUST 19, 2021

And while it may not be as popularly known as its SaaS counterpart, data management is increasingly vital for businesses as the vast amount of digital information continues to grow across the globe. DaaS is crucial for any company with a mature GTM team. ZoomInfo and the future of DaaS. Who needs a DaaS provider?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Service 130

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. How Sales Tools Bring Value to Your Business? That means you just need to set a time for sales and marketing.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

JULY 10, 2023

Running a business is a quick way to push your decision fatigue to the limit. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Zoominfo

AUGUST 24, 2022

Go-to-market (GTM) tech stacks are complicated — and for good reason. Modern sales and marketing teams need various tools to help them do their jobs. Centrally managing multiple data sources — both first- and third-party — is necessary to build a results-driven GTM strategy. So what’s the solution?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Work Management Marketing Management 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

SmartBug Media

AUGUST 16, 2023

How Rewards Programs Drive New Business and Customer Loyalty What’s it about? BHN Rewards has helped more than 3,200 customers grow their businesses and retain customers through rewards programs for customers of all levels. What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? What else do I need to know?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). Unlike other marketing strategies, calculating ROI on social initiatives can be difficult for a number of factors.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

JULY 27, 2020

When the money comes in, businesses prefer to leave the salad days of cramped quarters in the past. The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. In fact, it may jeopardize it.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Zoominfo

FEBRUARY 23, 2023

Business today is fueled by a constantly expanding, increasingly complex body of data. And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. Greater visibility also contributes to your business culture. What is Data Governance?

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. It makes no difference if you have a small or large corporation.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. It makes no difference if you have a small or large corporation.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Zoominfo

JULY 27, 2020

When the money comes in, businesses prefer to leave the salad days of cramped quarters in the past. The money that goes to facilities isn’t just new coffee machines and fancy lighting; ZoomInfo data points to an 11% increase in projects related to Quality Assurance and Forecasting. In fact, it may jeopardize it.

Spending 100

Spending Paid Search Agency Companies Forecasting 100

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. marketing Click To Tweet.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Paid Search Agency 100

Paid Search Agency Buyer Personas Advertising Agencies Marketing Analytics Tools 100

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes! Let’s get into it!

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Zoominfo

JANUARY 31, 2019

So, what does all of this mean for marketers? As it turns out, this digital transformation presents a significant opportunity for marketers. Today we introduce you to the concept of micro-moments and teach you the various ways you can capitalize on micro-moments to earn more business. If you’re ready to learn more, keep reading!

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Outgrow

FEBRUARY 4, 2022

Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Heinz Marketing

JANUARY 3, 2018

After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Like most marketing technology stacks, this is constantly a work in progress. Another important note – every marketing technology stack is different and unique for a reason.

Godaddy 52

Godaddy Marketing Analytics Tools Work Management Zoominfo 52

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Account Based Marketing 147

Account Based Marketing ABM Marketing Analytics Tools Marketing & Strategy 147

Zoominfo

AUGUST 23, 2023

For quite some time, ZoomInfo has been thought of as a contact database platform that helps sales reps find their best customers. But that’s only the beginning of how we help businesses go to market. But that’s only the beginning of how we help businesses go to market. Why Did We Decide to Run this Campaign?

Marketing Analytics Tools 130

Marketing Analytics Tools Campaigns Zoominfo Brand Identity 130

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. Why Businesses Switch Over to Competitors of ZoomInfo 1.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Zoominfo

AUGUST 16, 2023

As the velocity, volume, and variety of data increases, many businesses struggle with unreliable data that doesn’t offer valuable insights, leading to significant losses. Here’s everything you need to know, including common challenges, DaaS use cases, and how DaaS fits into the overall business puzzle. Ready to learn more?

Work Management 130

Work Management Marketing Management Ideal Customer Profiles Service 130

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Directive Agency

AUGUST 28, 2017

Effective B2B marketing is kind of like the third date. B2B marketing basics are all about understanding your audience, but in this case, it’s about more than just one person. The best way to do this is by researching the firmographics of your target market and building personas for each of your audience segments. Let’s dive in.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40