Paul Gillin

AUGUST 1, 2013

Now let’s build our summary from the material we highlighted. Highlights of IBM Analytics Research Report from Paul Gillin. In order to get the most from big data, companies of all sizes need a scalable infrastructure and strong analytics. The result looks something like the document embedded below.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JANUARY 25, 2012

Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. Just because you build it doesn’t mean people will come. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page. Tip #4: Promote everywhere.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 12, 2011

Analytics is the business reengineering of the mid-90s. Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? I think the next generation of leaders is going to be not only aware of analytics but also masters of it. Is this a generational issue?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

OCTOBER 7, 2010

CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects. Social CRM introduces potentially enormous new complexity to the process.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Cognos and SPSS analytics were applied to better qualify opportunities and improve forecasting.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 29, 2010

CIThread has spent the last 15 months building an inference engine that uses artificial intelligence principles to give curators a kind of intelligent assistant. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making. There’s intelligence on the front end, too.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50