Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? You’re ready to quickly launch your email marketing initiatives.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Adobe Experience Cloud Blog

AUGUST 8, 2018

In many organizations, marketing suffers from a crisis of credibility. It is worth measuring and tracking the impact of all key activities, but all non-critical metrics should be kept internal to marketing. Before marketing can make any progress, we must establish a culture of accountability. Establishing Accountability.

Allocation 92

Allocation Budget Programs Paid Search Agency Cost per Lead 92

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

MAY 4, 2010

One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week. improved their SEO while lowering their online add spend. tightened the relationship and handoff between their sales and marketing teams. So welcome to the Marketo Sales Blog.

Marketo 48

Marketo B2B Sales Top of Funnel SMB 48

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. As an adtech player in India with strong global presence, Affle’s omnichannel platform is built to help marketers drive consumer acquisitions, engagements, ROI and more.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

SnapApp

AUGUST 10, 2015

You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Allocadia

APRIL 30, 2019

When Commvault initially integrated Allocadia and Workfront into their tech stack, they found that information and dates were no longer getting lost in email chains and their marketing activities were aligned to corporate goals. It also made the marketers’ lives more efficient because they could spend less time on manual tasks.

Enterprise Management 64

Enterprise Management Work Management Marketing Management Planning 64

SmartBug Media

FEBRUARY 25, 2021

Take a moment to imagine your ideal in-house marketing team. Here’s what I see: Marketing is consistently exceeding their SMART goals; return on marketing efforts and progress towards key performance indicators (KPIs) are simple to track; and sales and marketing work side by side as a well-oiled machine.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. We work with IT on the selection and implementation of mission-critical software platforms (think “Marketo”).

Work Management 48

Work Management Marketing Management Advertising Agencies Budget Programs 48

LeadSquared

DECEMBER 28, 2016

Why LeadSquared is the Right Marketing Automation Platform for a Small Business? Apart from the financial aspect, owners need to think about staying on top of their game to sustain in the market. Spending money in the right areas is key to its success. Will these integrations affect the marketing and lead management process?

Marketing Automation Services 52

Marketing Automation Services Small Business Marketing Marketing Automation Automation 52

Adobe Experience Cloud Blog

AUGUST 18, 2014

Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. If you can’t draw the connection between your marketing and the bottom line, it’s nearly impossible to defend your budget. Revenue won.

Marketing Report 48

Marketing Report Top of Funnel Marketing Automation Services Budget Programs 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. Andrew points out that as marketers, we need to put ourselves in the shoes of our buyers. Many marketers only give subscribers a choice to opt-out of email communications altogether. Was it good?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

JANUARY 19, 2015

Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. Marketing Automation' But how do you go about doing that?

Thought Leadership 48

Thought Leadership Business Marketo Advertising Benchmark 48

Heinz Marketing

DECEMBER 6, 2017

Guest post by Katie Martell, On-Demand Marketing. I was recently discussing 2018 priorities with a Marketing Operations leader at an enterprise organization. They said, “ABM capabilities are taking priority over our measurement and budgeting needs. This is where Marketing Performance Management (MPM) comes in.

Account Based Marketing 45

Account Based Marketing Enterprise Management Work Management Planning 45

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Adobe Experience Cloud Blog

AUGUST 18, 2011

In several previous posts I have been discussing the ways that marketers (and other business professionals) can gain and maintain a secure position at the senior management table. These more intelligent marketing assets and tools are crucial to building and operating a high performance revenue engine. by Phil Fernandez.

ROI 48

ROI Work Management Marketing Budget Marketing Management 48

Adobe Experience Cloud Blog

APRIL 21, 2011

by Maria Pergolino To evolve marketing from a cost center into a revenue generator, marketers know they must measure the impact their campaigns have on revenue. Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

Adobe Experience Cloud Blog

OCTOBER 6, 2010

Just like everyone else, B2B marketers wear different hats in the duties they perform. In order to become successful, they need a mix of marketing skills. What is the essential skill set for modern B2B marketers? The modern marketer should become familiar with most, if not all of them including: .

B2B Marketing 48

B2B Marketing B2B Forecasting Marketing Management 48

Adobe Experience Cloud Blog

DECEMBER 21, 2010

Further, B2B marketing spending on social networking sites is predicted to rise 43.3% Based on these statistics, the use of B2B social media for marketers is not only advised, it’s a requirement. Social media isn’t everything – it’s part of a holistic B2B marketing plan. in 2010 according to eMarketer.

Social Media 48

Social Media B2B Marketing Social Marketing Planning 48

Allocadia

MAY 3, 2019

From the very inception of Allocadia, the focus was on giving marketers a way to improve their performance. It’s been amazing to watch the more than 14,000 marketers using our platform put Allocadia at the core of their marketing foundations. All-RunDo-Diagram-Connect-2019-V2.

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Adobe Experience Cloud Blog

DECEMBER 13, 2012

by Jon Miller I recently wrote about how to build a data-driven marketing team. There are literally hundreds if not thousands of possible marketing management metrics to choose from, and almost all of them measure something of some kind of value. But what metrics should that team track? Vanity metrics. Measuring what is easy.

Budget Programs 48

Budget Programs Cost per Lead Paid Search Agency Opt-out 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

Twelve years ago, Seth Godin wrote in his marketing classic Permission Marketing : “One reason the Super Bowl can charge so much for advertisements [is because] big events are unique in their ability to deliver about half the consumers watching TV, so they’re the perfect platform for Interruption Marketing aimed at the mass audience.”.

Paid Search Agency 48

Paid Search Agency Ads Advertising Agencies Marketo 48

Adobe Experience Cloud Blog

MAY 4, 2012

by Liz Smyth In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. To pull through the downturn successfully, you need sales and marketing teams that work together seamlessly and effectively. Score Your Leads Collaboratively.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking High Quality Lead 48

Adobe Experience Cloud Blog

NOVEMBER 19, 2013

Author: Raymond Coppinger Behind every great marketer there is a…what? My answer isn’t the most glamorous, but it rings true: Behind every great marketer is a talented project manager. Some of the skills any effective marketer needs are obvious, like the ability to understand and make good decisions based on marketing analytics.

Marketing Management 48

Marketing Management Budget Programs Thought Leadership Planning 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” Are all three of them marketing technology companies? It represents 19.4%

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Marketing Operations drives this effort.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

The strategy just made sense for the marketing team at Invoca. It became obvious that they could help grow the company faster by concentrating their efforts on key accounts rather than wasting budget just accumulating random leads. There has been plenty of hype surrounding the Account-Based Marketing movement — possibly too much.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it. Never stop learning!

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Heinz Marketing

MAY 28, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In this episode, Brian Hansford , VP of Client Services at Heinz Marketing hosts Sam Melnick , VP of Marketing at Allocadia.

Work Management 51

Work Management Enterprise Management CMO Marketing Management 51

InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

Work Management 218

Work Management Marketing Management Customer Satisfaction Marketing & Strategy 218