Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. That’s achievable for most small businesses.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

FEBRUARY 13, 2020

That's because there's a good chance that someone searching for "fiberglass in-ground pool installation" is looking for information on installation or someone to perform the installation. Google Trends. Google Trends is another free tool from Google. One way to use Google Trends? and that could be you! Keyword Tool.io.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Optinmonster

NOVEMBER 13, 2019

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. You can use this information to come up with ideas for new topics to cover on your blog. Search trends. To get full information on each term, click on the term.

Keywords 76

Keywords Paid Content Traffic Research 76

Hubspot

AUGUST 20, 2020

The Comparison Post. This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they're great formats for beginner bloggers since they're very formulaic. The FAQ Post. The Interview Post. The SlideShare Post.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

seo.co

DECEMBER 18, 2020

This mobile trend has a huge impact on how we optimize websites for the mobile experience. While you can easily tinker with your Google Analytics account to tease out which visits came from your local rankings and which came from national rankings, at the end of the day, what you need to focus on are your overall organic visits.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

ClearVoice

SEPTEMBER 3, 2020

Through the exchange of information, your brand builds trust with another brand by enriching the conversation. Content marketing is an informative detailed description of the attributes of your product or service.” – Susan Camean , Sales Director at NewAm Health. Solution comparison. What is content marketing? Case study.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Hinge Marketing

JUNE 8, 2016

Being able to draw meaningful conclusions from metrics depends on your ability to analyze trends. If you can only track metrics once in a great while or inconsistently your trend analysis may be worthless. If you are a guest blogger, for example, you can measure the efficacy of your guest blog strategy through referral traffic.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

Webbiquity

OCTOBER 5, 2010

Twitter users frequently exchange information about products and services.” Am irreverent yet informative post that could have been included instead in the most-entertaining-of-the-year category, but is too helpful not to put here, on how to get more retweets. Twitter stats and analytics tools – top 10 by Social Media Today.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

DECEMBER 30, 2011

It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns. New vs. Repeat Visitors. Most/Least Popular Pages.

Optimization 28

Optimization Marketing Websites Landing Pages Conversion Rate 28

Marketing Insider Group

MARCH 2, 2020

If you’re shelling out big bucks for advertising, consulting, data analytics, and email nurture campaigns, plus the aforementioned website, the cost of running a blog is negligible by comparison. Aggregated industry information and studies that save readers time by not having to hunt it down. Giving Up Control.

Paid Content 297

Paid Content Work Management Marketing Management Marketing Budget 297

Scoop.it

MAY 2, 2024

Convert Reference Posts into Interactive Content In the past, reference posts were the bedrock of content marketing – packed with information, they were the go-to resource. But even the most well-intentioned informative post can feel like a lecture. This approach increases the time spent on your site and enhances information retention.

Lead Scoring 79

Lead Scoring Lead Ranking Enterprise Management Marketing Analytics Tools 79

Hubspot

OCTOBER 31, 2016

Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Send to influencers/bloggers who’ve shared your content in the past.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Single Grain

FEBRUARY 22, 2024

Tools like Google Analytics and Google Search Console are invaluable for this purpose. Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Scoop.it

NOVEMBER 2, 2021

As a result, one of the most critical tasks for organizations is to stand out and give users useful, relevant information. Solutions to their firm’s problems Comparisons of different goods A product or service review Pricing-related documents. Some of it is fine, while others are bad, but most of it is outdated.

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

Single Grain

NOVEMBER 22, 2023

Moreover, Google’s emphasis on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) underscores the role of links in establishing a website’s authority: Websites with a strong link profile are more likely to be authoritative sources of information, contributing to improved rankings.

Link Building 98

Link Building SEO Ad Building High Quality Lead 98

Single Grain

JUNE 19, 2019

You can also improve your digital presence by making use of bloggers and industry experts who are related to your SMB. Data Analytics : There’s no escaping the fact that data is a big topic in the digital world. Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). Dive Deeper: . Dive Deeper: .

SMB 111

SMB Marketing & Strategy Marketing Strategy Enterprise Management 111

Single Grain

SEPTEMBER 11, 2019

The basic characteristics of pillar content include: It solves a problem or answers a question with comprehensive, accurate information. The benefit of pillar pages to users is obvious: it provides all the information they are searching for on a topic in one place. What types of pillar content do other bloggers in your industry have?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

MARCH 6, 2023

14 Ways to Increase Your Website Traffic 10 Tools to Check the Traffic on Your Website Top Tools to Check Your Website Traffic: A Quick Comparison Conclusion What Is Website Traffic? These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

seo.co

DECEMBER 8, 2020

This eBook is designed to give you an overview of current best practices by retracing the steps the industry has taken over the last several years, while looking ahead to predict the future trends of the industry. Set up Google Analytics. The security of your site is also important. Ensure your site is secure. Fix your URLs.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. You can draw many comparisons to the rise of podcasting for marketing to the past rise of blogging.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Online Marketing Institute

MARCH 30, 2011

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He News organization should pay attention, too.

Social Media 40

Social Media De-duping Webinar Metrics Clickthrough 40

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145