ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014.

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

ActiveDEMAND

JUNE 25, 2020

Through Covid-19, many agencies and marketing departments have slashed advertising budgets and cut back on staff. Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Better Tracking. Automating Repetitive work.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. How Does Artificial Intelligence Impact Marketing?

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Smart marketers gotta do research. Use BuzzSumo to find out what content is performing best for key influencers in your market. Check out SnapApp's Reason for Every Season Marketing Guide. that I refer to frequently.

Research 100

Research Campaigns Tips Content 100

Marketing Insider Group

SEPTEMBER 29, 2014

Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! We get it, 80 sessions is a lot , and if you’re a savvy, ambitious marketer, we bet you’re feeling some FOMO from the sessions you missed. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. The data and insights help you improve future events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Now is an incredible moment for B2B marketing. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Inspiring words!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. If you read that list quickly, it sounds pretty much like every other marketing automation vendor.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. blogs, microblogging sites, social networks, etc.). Results can be exported to Excel for further sorting and analysis.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. These changes in business models have major implications for how marketers should reach and engage their buyers. Here are three ways that technology is transforming marketing: 1. Technology is Empowering Marketing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. Buffer does everything right.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. The Ignite conference is organized by B2B Marketing, an organization created in 2004 as an expertise center for marketers specializing in B2B.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Smart marketers gotta do research. Use BuzzSumo to find out what content is performing best for key influencers in your market. Check out SnapApp's Reason for Every Season Marketing Guide. See What’s Working on Facebook.

Research 61

Research Campaigns Tips Content 61

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 21, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One (..)

Social Media 157

Social Media Media Paid Content Work Management 157

Adobe Experience Cloud Blog

APRIL 16, 2013

by Dayna Rothman This year at Summit we had the privilege to speak with some of the brightest minds in marketing for a great discussion about the future of marketing. The thought leaders included: Chris Heuer , Internet Marketing Expert. Laura Ramos, VP and Principal Analyst, Forrester. Revenue Marketing.

Marketing Management 48

Marketing Management B2B Thought Leadership Top of Funnel Forrester 48

Adobe Experience Cloud Blog

JUNE 29, 2013

Author: Jeff Ogden Everyone in marketing wants to become a trusted partner of the C-suite. In order to earn the trust of the C-Suite, you as marketers need to first truly understand the C-Suite and how they are measured. Problem is that these simple measures don’t tie to business outcomes – how do Facebook likes drive revenue?

Trust Marketing 48

Trust Marketing Work Management Cost per Lead Advertising Agencies 48

Valasys

APRIL 15, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Content Standard

FEBRUARY 6, 2016

Sure, I write about Snapchat marketing. Thomas is the reason why brands are clamoring to use Snapchat: He’s among that coveted youthful demographic, he has a Facebook account but thinks Facebook is lame, and he spends more time on his phone, often in messaging apps , than he does watching broadcast TV. I have the app.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

Convince & Convert

MARCH 8, 2012

We should include a photo of you in your pants again in the blog post so that people can identify you by your pants. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Designing an effective B2B social media marketing strategy, however, is no easy feat. This post outlines key statistics to help you focus on what matters in B2B social media marketing. More than 3.6 Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Online Marketing Institute

JUNE 18, 2009

This is a theme Forrester’s Laura Ramos also mentioned in our B2B social media with her. Use Twitter and Facebook to direct traffic to specific landing pages Give B2B social media and community participants a clear call to action and take traffic to specific landing pages. Get a free blog at WordPress.com.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40