Adobe Experience Cloud Blog

MARCH 17, 2011

These channels are just the places where we network with others online, not the best ways to do it. By participating in these channels doesn’t necessarily mean you are taking the right steps towards truly leveraging social media to your benefit. It will also show how much buzz surrounds your campaign. Doing all 7?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. At Marketo, we’ve just begun to test these. Check out the Marketo Revenue Rockstar decal campaign. Here’s what we’ve learned! SlideShare.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

NetLine

AUGUST 2, 2023

The AQL is the clearinghouse for capturing, cleansing, scoring, and routing the best inquiries to downstream functions.” But even the best possible content will do little if it doesn’t reach your buyers. Remember to meet your buyers on the channels they use. For example, here’s how to integrate your NetLine portal with Marketo.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. B2B marketing is very different from marketing to individual customers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. But to recap, marketing automation is a category of technology that enables organizations to easily reach their buyers on multiple channels and automate repetitive, time-consuming tasks. Curious where to start?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Adobe Experience Cloud Blog

APRIL 10, 2018

Different types of content work better depending on the channel. If this is your audiences preferred channel have a think about how you can use the social networks key features to promote the content. Don’t try and sweep negative buzz under the carpet, it doesn’t work when you’re using such a transparent communication tool.

Communities 133

Communities Work Management Social Networks Social Media 133

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

A plethora of potential buyers interact every day on social channels, and the companies that are engaging them are drawing them to their websites. If you happen to have ongoing, natural discussions with customers and prospects via social channels, there will be opportunities to subtly build some buzz about it in your blog posts.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 23, 2012

Look for ways you can re-use and repurpose existing content across different channels and platforms, to maximize its reach and make it relevant at different stages in the buying cycle. Liveblog your attendance at industry events, giving insights into the buzz and hot topics being discussed. Come back next week to find out how.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Adobe Experience Cloud Blog

APRIL 19, 2012

What are your best tips for businesses that are struggling to find content? Not everybody likes the same content in the same channels. So why not make it available in both formats on two different channels? You look at your web analytics, and say “oh they like this”, “they don’t like that”, or “they can’t find something else”.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Vidyard

FEBRUARY 2, 2021

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. Virtual selling best practices help both the advisor and the client engage through secure video in a meaningful way. Practice Pitching 2.2 Use the Best Lighting Available 1.2 Video Analytics Statistics 2.6

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

SnapApp

DECEMBER 22, 2016

With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Copywriting. Demand Gen / Lead Gen. Email Marketing. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48