B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Marketing Insider Group

FEBRUARY 6, 2023

We need to react to change, anticipate trends, and be proactive. According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

B2B Marketing Directions

MARCH 17, 2019

The findings of the latest CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. B2B and B2C companies. Sixty-eight percent of the respondents were affiliated with B2B companies, and 97% were at VP-level or above. As this table shows, only 35.4%

CMO 53

CMO Marketing AI Customer Surveys B2B 53

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Content marketing is a hot topic in B2B marketing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well. . #2

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Vision Edge Marketing

APRIL 9, 2024

Today’s B2B buyer expectations have significantly changed. For B2B companies who desire to acquire and gain market share and category ownership , and to build customer trust and customer loyalty , customer-centricity is paramount. Market-centric strategies revolve around taking advantage of and drafting a hot trend.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

B2B Marketing Directions

SEPTEMBER 16, 2018

With the beginning of the fourth quarter less than a month away, many B2B companies have already started planning for 2019. To plan effectively for 2019, marketing leaders need a solid understanding for the overall economic and competitive environment and the major trends impacting B2B marketing.

CMO 40

CMO Customer Surveys Trends Planning 40

Marketing Insider Group

APRIL 17, 2023

Your B2B Website Power Page: Seven Must-Have Ingredients By Lesley Vos Do you know what your company’s power page is? Read our article on the benefits of outsourcing content creation to learn why it makes sense for most B2B businesses. At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. And this is where MarketingProfs B2B Forum comes in. Statista ).

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Envy

JANUARY 28, 2018

Curious as to what the new year has in store for B2B marketing? Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. We expect this trend to continue.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. The scale of disruption will mean the B2B buyer and seller dynamic will continue to be rocked. It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Twilio Segment Twilio Segment serves both B2B and B2C organizations. Looking for a CDP?

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Metadata

OCTOBER 19, 2022

We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. “The Learning what’s working, what doesn’t, and what’s shaping the future of B2B marketing from the best is what DEMAND is about.”. Google Analytics integration, Custom Attribution, and KPIs.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Porch Group Media

SEPTEMBER 9, 2020

One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. In looking forward to 2021, CMOs expect increases in certain categories.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. The blending of B2C and B2B that has been accelerated by COVID-19 and the work-from-home trend. Analytical and well-researched.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

SWZD

SEPTEMBER 17, 2019

Account Based Marketing is a very hot topic among B2B marketers nowadays, but are they really understanding how using this approach can help them reach their customers and be more efficient? Brian Kardon, CMO of Fuze, also reiterated this point in Adapting to rapid Change , stating that ABM is like taking a laser-like marketing approach.

Account Based Marketing 91

Account Based Marketing ABM Tactics Trends 91

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SmartBug Media

SEPTEMBER 14, 2022

In order to achieve growth and reach our objectives, marketers must stay on top of the trends that involve not just our current and future customers but also our buying groups and talent. The blending of B2C and B2B that has been accelerated by COVID-19 and the work-from-home trend. Analytical and well-researched.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Biznology

JANUARY 21, 2021

We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Award-winning journalist, speaker and former CEO, CMO.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Tony Zambito

MAY 23, 2017

Developing data intelligence strategies allowing them to respond to buyer behavioral trends. How do we use data analytics and intelligence to be responsive to shifting buyer behaviors? Where insights are involved and embedded into planning, engagement, and analytics. Understanding Decisions Is The Focal Point.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

While it can be a challenge to stay ahead of the trends, shifts, and latest developments in marketing at any given moment, we’ve never shied away from a challenge. . Source: 2019 CMO Survey, Deloitte. Typically, CMOs use ROI and pipeline metrics to quantify marketing performance for the CEO and CFO.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Crimson Marketing

FEBRUARY 4, 2014

Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Unfortunately, this trend is forecasted to continue as we move into 2024. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

KoMarketing Associates

DECEMBER 8, 2015

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 76 percent of B2B buyers use three or more marketing channels for research. Demand Generation. source ). >. source ). . >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Biznology

MARCH 21, 2019

The surveys dropping lately show a staggering trend towards the hottest and most concerning topic out there: data. A recent survey by B2B Marketing and The MX Group identified the differences between top performing and poor performing B2B marketers. CMO identifies data ownership as the top most important subject to marketers.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

CMO 48

CMO Thought Leadership Marketo Marketing Automation Services 48

Porch Group Media

JULY 6, 2021

According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels. CMO Council). CMO Council). So which sources are being used to augment data-driven marketing? Adobe/Marketing Charts). GlobalDMA).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

SalesGrape

SEPTEMBER 17, 2023

Use data analytics tools to identify patterns and trends that can help you prioritize these accounts based on their likelihood of conversion. Conduct thorough research on each account to gather relevant information about their industry trends, competitors, recent news or events related to the account.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). Utilize data-driven insights, historical data, and predictive analytics to pinpoint accounts with the highest potential for conversion.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62