The Lead Agency

MAY 26, 2019

.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. B2B email marketing is a great way of doing this by sharing valuable content with your audience.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Adobe Experience Cloud Blog

AUGUST 16, 2018

Fortunately, we created five best practices on email metrics to help you get the most out of your email marketing initiatives. It’s no secret that your CMO doesn’t really care about the open rate or click-through rate of your email campaigns. Best practices include: Set expectations with all stakeholders.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. We’ll cover three of the core ideas behind writing the best email subject line. Studies have shown it makes open rates tank.

Practices 72

Practices Best Practices Open Rate Copywriting 72

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . How do I generate more b2b leads from my email campaigns? 3 The Best Day And Time To Send Email.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Crimson Marketing

JUNE 10, 2015

B2B doesn’t work that way.” In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Email is among the most used content marketing tactic in B2B organizations. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Let’s jump in with the first strategy: defining and targeting your best-fit audience.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Martech Advisor

NOVEMBER 20, 2019

3 Email Automation Examples That Illustrate Key Best Practices. In the early days of your business, it might be feasible to identify leads/customers using website analytics – and then manually sending out communications to each customer. Average open rate. What Is Email Automation? What Is Email Automation?

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Circle Studio

NOVEMBER 2, 2017

The good news is, by following some simple best practices you’ll see unsubscribes go down and your click-through rates go up. Best of all, your emails will have much more impact on clients and prospects alike. Here are 8 best practices to consider. Click-through rate. Opens / clicks by device type.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Engagio

FEBRUARY 6, 2020

Information, therefore, has become easily accessible to the B2B decision-makers who, in quest of better quality, on average, perform 12 searches online before they engage with the website. This is a significant shift in the B2B marketing space today as compared to the earlier days. Blaming the sales team makes things even worse.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Webbiquity

SEPTEMBER 27, 2019

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g., But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. How to Audit Your Email Campaigns.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Marketing Insider Group

JUNE 8, 2021

Ensure content uses best practices for SEO, so it appears in search results. Over time, you’ll learn key insights from this data to make the goal easier to accomplish, such as: Learning which distribution channels work best. KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. The proof is in the numbers: Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months. Strong subject line.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

5 email marketing best practices What are the costs involved with email marketing? Types of email marketing What is the best email marketing tool? The answer is easy if you take it logically, with these best practices. Make a new plan, Stan What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Launch Marketing

SEPTEMBER 16, 2020

In today’s market, most companies know to look at email open and click-through rates but digging deeper can give you useful data that can guide your next steps. An Accenture survey found that 61% of B2B transactions start online. 34% of companies not achieving their revenue goals didn’t know their open rate.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? Before we jump into our examples, it’s ideal to understand how to best create your own ChatGPT prompts for digital marketing. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Vidyard

NOVEMBER 11, 2020

Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Video Sales Letter Examples 4.1 Best Practices for Video Sales Letters.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Simply put, marketers need to reflect on not only what the return was but which program achieved the best return—and use this insight for future decisions. Rather than easy-to-gather metrics such as email open rates and social interactions that carry little tangible value, this includes metrics such as: Sales lift.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Hubspot

FEBRUARY 14, 2024

Plus, insights into how the best emails perform and what your audience wants from you. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. You’ve got a reliable place to get feedback, and your best customers are incentivized to become your brand advocates. Gaudio’s sales emails receive: 36.3%

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Better metrics. Segmenting your list. Auto-responders.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Determine the goals of the program.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Marketing Insider Group

JULY 2, 2015

According to content marketing expert, Michael Brenner, 60-70% of B2B marketing content goes unused. Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. Are they looking for best practices? Photo source: flickr.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. LinkedIn best practices to ensure ABM success?. The importance of analytics in assessing performance?. LinkedIn - powering B2B Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Optinmonster

JANUARY 18, 2024

Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. For best results, build urgency to your offer.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

The Marketing Blender

JULY 25, 2022

8 B2B email marketing best practices. According to research by McKinsey & Company, email marketing has a 40 times higher productivity rate than social media marketing. Email marketing has approximately 4200% Return On Investment (ROI), but to achieve such success, you have to use the best email marketing practices.

Email Marketing 52

Email Marketing Practices B2B Marketing Planning 52

distribion

NOVEMBER 9, 2016

Nearly half of all brands are testing for the best time to deliver their email campaigns. The highest email click-through rates come between the hours of 8AM-12PM. The highest email open rates come between the hours of 8PM-12AM. A/B testing to track reader responses and successful email analytics. Nearly half!

Stats 79

Stats Email Marketing Trends Work Management 79

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Social Media Marketing. Best Marketing Automation Solutions for SMS Campaigns. Best Marketing Automation Solutions for Lead Generation and Analytics. Best Marketing Automation Solutions for Omnichannel Marketing. 14 of the Best Marketing Automation Tools.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Adobe Experience Cloud Blog

JUNE 7, 2019

In fact, triggered emails have 2x open rates and 3x click-through rates compared to routine emails, which greatly increase the chances of conversion. Setting up an automated behavioral flow is the best way to create a strong marketing strategy that reaches customers appropriately based on their actions.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134