KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona. How Do You Measure Success? Remarketing. Content Syndication.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance. 15 Audiences You Should Be Targeting with B2B Facebook Ads.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JANUARY 5, 2016

This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. While its practically impossible to stay up to date with every major announcement from Google, there are certainly are a few that deserve more attention than others. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 3, 2015

Monitoring updates, testing new features, and regularly examining and optimizing tactics are all key components of a successful search engine marketing strategy – however, sometimes we need to go back to the basics and make sure we are utilizing the tried and true best practices. A B2B PPC Optimization Checklist.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

OCTOBER 20, 2016

As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc. In fact, it’s how we measure against our performance and tailor our strategies to drive success over the long term. as a means to measure content performance. 3 B2B Conversion Tracking Mistakes Not to Make.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. He has written more than 3,000 posts and articles about email marketing trends and best practices. How dedicated are marketers to future planning?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

JULY 16, 2015

Once upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. In the B2B space, it can be especially difficult to convey subject matter in a way that’s entertaining, informative and, most importantly, useful to the target audience.

Content 120

Content Marketing Analytics Tools PR Analytics 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. And the Nominees for Best 2013 Content Marketing Ideas Are…. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 22, 2016

That said, there are a number of best practices to keep in mind when developing effective content marketing programs. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)? Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. of B2B sales to new customers take four months or longer to close. What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers. Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

DECEMBER 9, 2020

B2B marketers are almost universally relieved to be turning their calendars over to 2021. What does the online environment look like for B2B global digital marketing, digital usage, and social media activity across the globe? This has significant consequences for B2B marketers. via mobile phones. via desktops and laptops.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

AUGUST 20, 2019

Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. My fellow digital marketers and I, work with B2B clients from all verticals and sizes.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 3, 2019

At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing. 5 Best Practices for B2B Success with LinkedIn Ads.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

MAY 7, 2019

A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in. Compare that to the 54% of them who are measured on either MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), or “Marketing-sourced revenue.”. It’s about driving revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

MAY 7, 2019

A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in. Compare that to the 54% of them who are measured on either MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), or “Marketing-sourced revenue.”. It’s about driving revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

AUGUST 19, 2014

The following quiz is designed to help you determine if your B2B content marketing strategy is right-or left-brained, information that can help you craft an overall strategy that is greater than the sum of its parts and ultimately lead to more effective marketing campaigns. 8) Which best describes your content promotion strategy?

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy B2B Marketing Planning 120

KoMarketing Associates

FEBRUARY 13, 2014

However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. Planning ahead is crucial for analytics reporting. You cannot measure what you cannot define. He also introduced a new Moz tool, Local Market Analytics.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28