Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. For the self-service solution, there is no minimum cost, but rather a cost per impression. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 219

Paid Content Distribution Cost Per Thousand Budget Programs 219

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. That’s a big deal, especially if you’re in the business of selling products or services online.

SEO 161

SEO Eye-Tracking Lead Ranking Lead Scoring 161

Vision Edge Marketing

FEBRUARY 13, 2024

See the table in the blog article. The iterative approach helped improve the quality of their products and services. It is not just about refining tangible products but also about improving operational processes, services, and even decision-making. Today, iteration remains a cornerstone of innovation and progress in business.

Work Management 231

Work Management Terms and Conditions Marketing Management Lead Scoring 231

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Work Management 87

Work Management Marketing Management Paid Social Agency Advertising Agencies 87

accelerate agency

MAY 24, 2023

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? SEO analytics is a laser pointer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. It’s also a good way to show your audience that you’re more than a company trying to get people to buy your product or use your service. So, how is one to choose?

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Convert

JANUARY 21, 2022

The Austrian Data Protection Authority (Datenschutzbehörde) ruled in favor of nonprofit NOYB , in a landmark case against the use of Google Analytics on netdoctor.at, an Austrian website operator. As a result, a link to a person can be established (see GDPR Article 4(1) ) and the GDPR applies. So What Was Wrong In This Specific Case?

Analytics 52

Analytics Google Privacy Work Management 52

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. Located within a company’s CRM or sales analytics software, it groups together related metrics for an “at a glance” look at progress toward sales goals. Make your analytics actionable See how data can be used to surface key sales insights that help you build revenue. Identify sales goals you want to track.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. Dive into Analytics: Marketing tools like Google Analytics can be your best friend.

Marketing Websites 214

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 214

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. By keeping an eye on these metrics, you can fine-tune your content, strengthen your strategy, and make videos that don’t just look good, but also deliver real results. Which ones are hitting the mark?

Fulfillment 219

Fulfillment Video Marketing Content CTR 219

Marketing Insider Group

MARCH 18, 2024

Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. Image Source: Agency Analytics Your goal is to be in that top spot. It’s there to keep you on track, but don’t be afraid to make detours if you stumble upon something interesting.

SERP 230

SERP Keywords Eye-Tracking Planning 230

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Check out their blogs, articles, and landing pages.

Analysis 241

Analysis SEO Lead Ranking Lead Scoring 241

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. This means you need to identify relevant keywords they use when searching for products or services similar to yours. How do you check if SEO is working or not?

SEO 190

SEO Lead Ranking Lead Scoring SERP 190

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. Tracking competitor performance for benchmarking and identifying opportunities.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Sprout Social

AUGUST 10, 2022

In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Use AI search, filters and engagement analytics to find the best influencers for your brand. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Stay on top of trends.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Top Rank Marketing

MAY 29, 2024

You can also pull in data from your existing customer base, website analytics, and social media analytics to gain deeper insights into your audience’s behavior and preferences. You wouldn’t want to jump in with jokes, for instance, if your audience was angrily posting about a service outage.

Social Media 83

Social Media Media Plans Planning B2B Thought Leadership 83

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 89

SWOT Budget Programs Eye-Tracking Advertising Benchmark 89

accelerate agency

MAY 24, 2021

In an ideal world, all you’d need to do to succeed is to sell great products and provide excellent customer service. There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Zoominfo

AUGUST 31, 2020

In this piece, we’ll briefly give an overview of these areas, with future articles delving deeper into the details. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Technology : Automation platforms, machine learning, analytics software, and cloud systems.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Who is most likely to buy your products and services?

Startups 321

Startups Marketing & Strategy Marketing Strategy Content Marketing 321

Sprout Social

FEBRUARY 1, 2024

Throughout this article, we’re going to address three key benefits of using a Facebook publishing tool and introduce you to 12 useful options for your business. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting. Sign up for a free 30-day trial today!

Facebook 90

Facebook Digital Asset Management Tools Brand Identity 90

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. What do they value most in a product or service provider? It doesn’t just list features; it highlights the benefits your products or services provide. What are their top priorities and goals?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business.

Ideal Customer Profiles 121

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 121

ClearVoice

MAY 12, 2024

And it’s being used everywhere from streaming services to marketing emails to improve the customer experience, driving conversions, and building brand loyalty. This is particularly relevant for companies that service large populations but still need to appeal to select segments. 97% match”).

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. You won’t see every post, activation or article about the many branches of your org with basic monitoring. Then, dig in further. Lean on pre-built noise exclusion options.

Social Media 113

Social Media Examples Work Management Media 113

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. What Is Google Ads Retargeting?

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Marketing Insider Group

JANUARY 16, 2020

For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. I love how enterprise cloud computing solution provider Nutanix categorizes articles in its online magazine The Forecast into technology, business, and industry themes. Track online conversations.

Planning 304

Planning Conversion Top of Funnel Custom Publishing 304

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Dive deeper into crafting experiences that not only catch the eye but also hold the mind. Pioneering tech and software companies experience cutthroat competition.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SalesGrape

NOVEMBER 3, 2023

By leveraging these tools effectively, businesses can ensure their content reaches individuals who are most likely interested in their products or services. Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Valasys

MAY 9, 2024

In this article, we will explore the key skills required for digital marketing, what sets Steven apart as a salesperson, and how he achieves success in this dynamic industry. It includes leveraging online platforms to promote products or services, engage with potential customers, and build brand awareness. What is Digital Marketing?

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45