B2B Marketing Analytics

MARCH 5, 2024

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

CMS Development 52

CMS Development Industry CMS API Domain 52

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Marketo and PathFactory are long-standing integration partners. The post Why The Adobe-Marketo News Unlocks Exciting New Options For Marketers appeared first on PathFactory.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Martech

JANUARY 22, 2024

For example, suppose the client is using Bizible/Marketo Measure. This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Integrating digital marketing, CRM systems, automation tools and data analytics ensures a steady flow of accurate information.

Ideal Customer Profiles 110

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 110

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. The same logic applies to program costs: Marketo will only count a percentage of costs to each opportunity. As with all analytics, the quality of your insights will depend on the quality of your data.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. The Marketo integration reads only the lead object, although the activities object is being added.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Marketo Engage. Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It can connect with others through standard APIs.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. Demand Metric Report, 2020. Video for Sales. T is for Track.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The growing importance of compliance.

Account Based Marketing 123

Account Based Marketing Enterprise Management Work Management Marketing Management 123

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Marketing automation platforms such as Marketo or Pardot get more powerful with more data as well.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

SmartBug Media

OCTOBER 4, 2019

Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Analytics are the backbone of business operations for organizations of all sizes and industries. APIs for integration into custom or third-party applications, such as Google Docs and Excel.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Reviewers also say that the reporting and analytics tools are very powerful. This includes Salesforce, Slack, Shopify, and more.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Sharpspring

MARCH 2, 2021

Marketo [link]. A perfect marketing automation platform lets you review vital analytics on a dashboard that is easy to read and understand. Analytics track the effectiveness of your campaigns by measuring conversion and click rates. Several companies offer a wide range of different marketing platforms. Pardot [link].

Marketing Automation Services 86

Marketing Automation Services Budget Programs Planning Paid Search Agency 86

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Are reporting and analytics the key features you need? Click here to download! What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Adobe Experience Cloud Blog

APRIL 10, 2017

If so, the application and integration of your solutions will be the most important elements, and you may need to provide partners with additional development resources from your team, at least one ‘sandbox’ for development and testing, and full access to API roadmap discussions. Additional Sandboxes, Assigned Developer, and Product Support.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

MKT1

JANUARY 11, 2024

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. But it’s a self-serve product and anyone can use it!

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Madison Logic

SEPTEMBER 29, 2020

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Adobe Experience Cloud Blog

JUNE 21, 2016

Or you might build your own connector via open APIs and/or middleware partners. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. Here’s a peek at what that looks like using the Hootsuite integration for Marketo (of course, your exact solutions may differ): 2.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketo 123

Marketo Marketing Automation Services Enterprise Management Marketing Management 123

Martech Advisor

OCTOBER 23, 2019

This includes your Customer Relationship Management (CRM), Customer Data Platform (CDP), Content Management System (CMS), analytics suite, etc. Analytics and Reporting. Analytics and reporting are imperative to any marketing campaign. Lead Management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. External systems like Web sites can also accessed the data in real time via API calls. A campaign list can include the entire persona universe or a quantity specified by the user. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

MAY 16, 2016

I recently went through the Google Analytics (GA) Digital Analytics Fundamentals online course with the goal of eventually getting certified (still working on that). What’s a connector?”, “What’s an API call?”, You want your technical teammates to respect you, not look down on you as one of those “fluffy” marketing types.

Work Management 91

Work Management CMS Development Thought Leadership Marketo 91

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Proprietary SEO Tools Integrated Into Google's APIs. Our platform gives you.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Proprietary SEO Tools Integrated Into Google's APIs. Our platform gives you.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Then, build rich profiles through users' content consumption and interaction patterns.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Reporting & Analytics Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

SalesIntel

MARCH 1, 2024

Integrating with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment, Clearbit optimizes sales and marketing workflows. Each plan offers different monthly credits allocated for retrieving contact information and grants access to additional features such as data export and API utilization.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. 3) why @marketo ? Why the marketing tech explosion? Are 1000+ marketing technology vendors sustainable?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. Marketing technology has automated many tasks such as analytics and tracking, resulting in a new creative renaissance in marketing. Martech tools critical for OUP’s success.

Work Management 83

Work Management Press Marketing Management CMO 83

Outgrow

OCTOBER 29, 2021

Access to Detailed Analytics for Leads Collected. Moreover, if you get an analytics feature along with your tool, nothing like it! With detailed analytics, your tool can help you divide the leads into different segments. Analytics tab to save the user data. Fully documented developer API utilizing JSON or XML.

Conversion Rate 52

Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

DECEMBER 16, 2015

For companies that are using the Twitter share count widget, the removal of the API means that the current count now shows a rather unattractive “0”, even though your content is being shared. I pulled the example below from my own Twitter Analytics dashboard. Update your web design.

Twitter 48

Twitter API Thought Leadership Marketo 48