Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Phone numbers.

Marketing Automation Services 88

Marketing Automation Services Enterprise Management Work Management Marketing Management 88

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. Unfortunately, many content marketers find it difficult to understand their content data and end up making strategy decisions based on gut feel.

Analytics 52

Analytics Content Marketing Allocation Content 52

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Parse.ly

AUGUST 26, 2021

A top priority in the wake of the merger was to determine a consistent way to measure content performance for hundreds of publications. across their entire editorial team so that everyone could speak the same language about content. . We sat down with Josh Awtry, Gannet’s VP of Content Strategy, to learn the ways Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Contently

JANUARY 11, 2023

Personalization is all about relevancy to the customer. These efforts were, in some ways, motivated by the need to serve customers who increasingly demand more relevant and personalized experiences. Become more relevant. When brands don’t take steps to make the experience relevant, it results in lost customers.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

API 92

API Gartner Paid Search Agency PR 92

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 109

Enterprise Management Advertising Agencies API Multi-Channel 109

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. LinkedIn Sales Navigator. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Because every piece of content you produce is a gateway to your potential customers.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Revenue funnel analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Revenue funnel analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Sprout Social

NOVEMBER 29, 2023

Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. Follows and unfollows: Follow and unfollow relevant and irrelevant accounts, respectively. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Atomic Reach

APRIL 3, 2023

RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community. In contrast to other paid advertising media, influencer marketing has suffered from a lack of standardized key performance indicators, data collection guidelines, and analytics tools.

Creativity 59

Creativity Advertising Agencies API Class 59

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. Losing referrer data for content analysis. The deprecation of cookies wasn’t the only thing behind making this change. Remarketing.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. This tool helps you unify brand messaging across multiple touchpoints through content personalization.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

B2BMarketing.net

MARCH 19, 2024

This effort aims to maintain free access to online content and services for all users. The Privacy Sandbox encompasses various APIs (application programming interfaces) that redefine the role of web browsers, empowering them to act on behalf of users on their devices, thereby protecting their identifying information during online navigation.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly.

Google 103

Google Keywords FAQ Custom Publishing 103

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Top Rank Marketing

DECEMBER 1, 2023

Thanks for being with us for this week’s Elevate B2B Marketing News, and we hope that you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

B2B Marketing Analytics

MARCH 5, 2024

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

CMS Development 52

CMS Development Industry CMS API Domain 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Heinz Marketing

MARCH 12, 2023

Skai combines data visualization, analytics, and business intelligence to help organizations effectively analyze complex campaign metrics and manage advertisements. Analytics and Reporting Skai has built-in machine learning algorithms that help to identify trends, anomalies, and patterns in your data. Try it out today!

Work Management 55

Work Management Marketing Management API Eye-Tracking 55

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Brandpoint

JANUARY 23, 2020

As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms. We can also reach outside our community with “newsjacking”; for example, posting content linked to the cinema release of “geeky” movies.

Social Media 77

Social Media Media Analytics Communities 77

Sprout Social

JANUARY 19, 2021

Your owned content (that is, the content you publish on your brand’s social profiles) is the first thing you’ll want to benchmark. This gives you a better sense of how your competitor’s social content is resonating with your shared audienc e and how strongly they’re performing on individual platforms.

API 97

API Advertising Benchmark Marketing Management Analysis 97

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Martech

JANUARY 21, 2022

You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. clicks and content views)? Can we manage cross-channel campaigns (in all of our relevant channels) through the tool? Does the tool help us comply with relevant privacy regulations? Click here to download!

Account Based Marketing 110

Account Based Marketing Marketing Automation Services Marketing Management Vendors 110