Parse.ly

AUGUST 26, 2021

To serve relevant, timely content to their country-wide audience, Gannett needed to personalize readers’ on-site experiences based on their geography. They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module. Source: USA Today.

Analytics 52

Analytics Work Management Content Marketing Management 52

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Webbiquity

MARCH 5, 2020

Automated Google Analytics data, including: Page load times. The Google Analytics connector. This is API driven, but since it leverages Zapier to feed the data from DeepCrawl to Google Sheets, it’s very easy to do. Create your Google Analytics Data Connector. Crawl optimisations available through your XML sitemap(s).

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. HANDPICKED RELATED CONTENT: Oops! Let’s dive in!

Tools 111

Tools Automation Work Management Content Marketing 111

Contently

JANUARY 11, 2023

For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. The post Why Personalization at Scale Can Make (or Break) Your Business appeared first on Contently.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Content Standard

JANUARY 20, 2016

After some initial difficulties , it would appear that Snapchat may be picking up steam and preparing to throw its hat in with the big dogs of visually-oriented content marketing. Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. Making the Move.

API 40

API Enterprise Management Work Management Marketing Management 40

Top Rank Marketing

DECEMBER 1, 2023

MarketingCharts LinkedIn Announces New Ad Performance Measurement Updates Microsoft-owned LinekdIn has announced a variety of new advertising tool additions, including a new Conversions application programming interface (API) that forgoes traditional tracking cookies, along with new measurement platform features including a Website Actions function (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. The deprecation of cookies wasn’t the only thing behind making this change.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Marketing Insider Group

NOVEMBER 18, 2020

With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Partner with a Marketing Agency. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Mobile/local analytics.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

sagefrog

APRIL 2, 2024

It encompasses a wide range of platforms and software solutions tailored to various aspects of marketing, from SEO and content marketing to social media management and paid advertising. From CRMs to marketing automation software and analytics tools, these solutions form the foundation of a successful MarTech stack.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. analytics, log files, a proprietary tracking pixel). • Find out from where raw data is extracted (i.e.,

Enterprise Management 112

Enterprise Management Digital Asset Management Work Management Marketing Management 112

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

KoMarketing Associates

DECEMBER 1, 2016

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Google Search Analytics Audit. The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

RebelMouse

APRIL 13, 2020

Third-party ad services like Outbrain and Taboola can also reduce a PageSpeed score, including digital ad analytics software like Moat. Content Embeds: All video embeds, including YouTube, JW Player, and Facebook, can impact your site's performance. Both native and programmatic ads can bog down a site.

Work Management 52

Work Management API Paid Search Agency CMS Development 52

RebelMouse

APRIL 13, 2020

Third-party ad services like Outbrain and Taboola can also reduce a PageSpeed score, including digital ad analytics software like Moat. Content Embeds: All video embeds, including YouTube, JW Player, and Facebook, can impact your site's performance. Both native and programmatic ads can bog down a site.

Work Management 52

Work Management API Paid Search Agency CMS Development 52

RebelMouse

APRIL 13, 2020

Third-party ad services like Outbrain and Taboola can also reduce a PageSpeed score, including digital ad analytics software like Moat. Content Embeds: All video embeds, including YouTube, JW Player, and Facebook, can impact your site's performance. Both native and programmatic ads can bog down a site.

Work Management 52

Work Management API Paid Search Agency CMS Development 52

Atomic Reach

JUNE 9, 2022

We overcome conventional data limitations by combining data from over 600 API partners. Our other partners include Google Analytics, Instagram, Facebook, TikTok, YouTube, LinkedIn, and Adobe Analytics, among many others.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies API Marketing & Strategy 52

Sprout Social

APRIL 26, 2023

Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example. Think: teasing your content with a list of tips, key takeaways and more.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Cost of content creation.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Parse.ly

APRIL 6, 2020

Digital content — rather than being an afterthought for some businesses — is now the primary way humans are finding and sharing information at scale. Weekly traffic to content for Parse.ly Subscriptions & paid content. For content marketers, webinar registrations & sales leads. Commerce revenue.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

ClickZ

JANUARY 22, 2020

In this article, we have focused on the top 10 tools that marketers should definitely know about. Perfect for: Content Marketing. Hubspot is currently one of the most popular marketing automation tools. Automates marketing campaigns and engages the customer in a personalized manner. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

JANUARY 19, 2016

But it's still quite special: as Weinroth points out, there are many systems to select offers for ecommerce but few for content marketing. A content analytics engine automatically classifies existing content without manual tagging. Email is personalized through API connections with email service providers.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Martech

FEBRUARY 3, 2022

Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)? Are reporting and analytics the key features you need? Is lead scoring a crucial part of your marketing process? You’ll need to identify them all so you can ask the marketing automation vendor about integration. What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Biznology

APRIL 18, 2018

This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). But with ads and content, marketers tend to think, “no harm no foul.” It’s the content. You can have all the data analytics you need to understand what content to deliver to each user.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Aberdeen

SEPTEMBER 26, 2019

The marketing landscape has changed drastically over the last 5 years, and this change shows no signs of slowing down. With best practices in social media, SEO, content marketing, and PPC rapidly developing and becoming even more technologically influenced, it’s important to be aware of how these changes affect your business.

Marketing AI 56

Marketing AI Marketing & Strategy Marketing Strategy API 56

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Provided): 10 Ways to Prove SEO Value in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Moz

NOVEMBER 21, 2019

I'm Ruth Burr Reedy, and I am the Vice President of Strategy at UpBuild, a boutique technical marketing agency specializing in technical SEO and advanced web analytics. These are the kinds of battles that we fight as marketers. Natural Language Processing (NLP) APIs. Content marketers, I feel you on that.

Process 68

Process API Lead Scoring Lead Ranking 68

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. Even easier than Google Search Console , easier than Google Analytics , even easier than HootSuite , Buffer , or any of the other cobble-together, hooptie. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Anyword

MARCH 16, 2022

Improve the chance of SMS conversions by using an SMS API platform , which provides you with data about audience interests and the history of customer interactions with your company. By personalizing the content of the SMS for the audience, there is a much higher chance that they will interact with the message. .

Marketing AI 97

Marketing AI SMS Conversion Work Management 97

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120