Turn Marketing Analytics into Sales Enablement
Hive9
FEBRUARY 1, 2017
The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.
Hive9
FEBRUARY 1, 2017
The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.
Hive9
OCTOBER 14, 2016
The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Marketing data has come a long way. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.
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Hive9
APRIL 15, 2016
It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before. Understanding and demonstrating marketing ROI isn’t easy.
Hive9
APRIL 29, 2016
Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale.
Hive9
APRIL 21, 2016
When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.
Hive9
JUNE 22, 2016
That’s especially true for any marketers still accessing all their marketing analytics through spreadsheets that get sent back and forth within a department. Many marketers now have access to a huge quantity of data – so much, in fact, that it risks becoming more overwhelming than helpful.
Hive9
APRIL 4, 2016
No marketer questions the importance of analytics. Measurement is the only way we see the results of the work we’re doing.
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