Customer Experience Matrix

JUNE 14, 2013

Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. But harvesting that data has been frustratingly difficult. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 28, 2017

The AgilOne event was invitation-only while the London presentation was open to any conference attendee, although BlueVenn did personally invite companies it wanted to attend. There were some interesting developments. Broader awareness of CDP. Both also had a reasonable notion of what a CDP does.

Multi-Touch Attribution 136

Multi-Touch Attribution Marketing AI Work Management Marketing Management 136

Customer Experience Matrix

JANUARY 1, 2019

It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. Salesforce is a marketing suite vendor but it purchased (and so far is selling) Datorama as a marketing performance analysis tool. There was a sharp drop in new CDP funding. External Competition.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

AUGUST 27, 2015

It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). Content analysis requires the ABM or predictive system to be aware of the topics of the content being consumed.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

SEPTEMBER 6, 2018

Going back to practical differences, most CDPs have standard connectors for common marketing data sources, analysis tools, and execution systems. There are certainly exceptions to this among CDPs: indeed, CDPs that focus on analytics and personalization are frequently used in combination with other CDPs that specialize in data collection.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

AUGUST 22, 2016

special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. My personal favorite definition of quality is “fitness for purpose”, which makes the point that the quality of data (or anything else) is related to how you’re going to use it.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

MAY 17, 2016

This may not sound very significant but many marketing automation databases didn’t even have a distinct account object until recently, making account-based analysis difficult and unreliable at best. I could go on, but then you’d have no reason to attend in person.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

OCTOBER 6, 2015

Let's start with a truth universally acknowledged – that customers have rising expectations for personalized treatment. In other words, marketers are nowhere near as good at personalizing experiences as consumers think. In other words, the complete view is just the beginning. Just 17% felt daily updates were adequate.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

AUGUST 25, 2016

As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

FEBRUARY 10, 2017

There’s probably some AI at work in that analysis. Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. To find the right targets, Lead Genius loads a client's current CRM lists. Plan interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Ranking Lead Scoring 120

Customer Experience Matrix

OCTOBER 17, 2014

Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. Nor does the system handle real-time updates or allow queries by external systems for purposes like message personalization.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Customer Experience Matrix

MARCH 10, 2009

. - credit and other financial risk analysis are a very strong business for the company right now. SAS sees itself as selling software applications for specific tasks (like credit risk analysis) rather than the underlying analytical tools. Tags: software usability measurement sas analysis systems.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

JANUARY 15, 2010

Nor, come to think of it, did I notice any particular personalization or intelligent targeting on my own return visits to their Web site. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing. Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

SEPTEMBER 19, 2016

that Return on Investment analysis originated at DuPont in 1912?) I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE?

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

JANUARY 5, 2016

In order of their Alexa rankings, they were: Since crowd wisdom without a crowd can’t be terribly effective, I limited further analysis to the top 10 sites. Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. The difference is the growth in revenue per client (which, I’ll remind you again, is only my personal estimate). So they're worth a look.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

NOVEMBER 18, 2011

It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. The second wave is just starting. Benchmarks.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 1, 2013

hese are: Internet-enabled business coaches and experts, who are selling books, videos and other products in addition to their personal time; local service providers, such as dentists, home services, and fitness centers; and businesses selling to other small businesses. Detailed analysis isn't needed. But that might be old news.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2011

I've written extensively about needs analysis in other posts and workbooks, so I won’t repeat those discussions here. I suppose you could just send each company the list and get back written answers, but you’ll get much more value from telephone and personal interviews. Different companies have different needs in each area.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

APRIL 15, 2014

I do this analysis for my clients so we can be sure to find marketing systems that are consistent with their business approach and resources. It doesn’t change the rest of this analysis. †† This is all basic “strategy map” stuff based on work by Robert S. Kaplan and David P.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Planning Business 120

Customer Experience Matrix

MARCH 1, 2007

Personally I find those kinds of reports intrinsically fascinating, especially when they have fun charts and sliders to play with. Probably a more common approach is to offer prebuilt analysis scenarios, which would be packages of reports and/or recommended analysis steps to handle specific projects. Every last word?)

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

AUGUST 8, 2015

Intent vendors won’t necessarily capture every person in market for a particular product. On the simplest level, you just apply the intent data to whatever type of program you’re testing (sales qualification, prospecting, lead scoring, reactivation, personalization, etc.) How complete is it? and read the results.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

AUGUST 13, 2013

NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance. The system then sends them personalized emails offering contents related to their behaviors.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 29, 2017

The offer and message can be further personalized based on customer data. Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow. The system has advanced capabilities throughout. What particularly caught my eye was Flytxt’s ability to integrate context with offer selection.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

JANUARY 14, 2019

Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. The reality is a bit different and depends greatly on the definition of “personalization”. We’ve just seen that consumer interest in personalization may not be quite as high we thought.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

MARCH 27, 2008

I looked a bit further and it appears Blink Logic does this with conventional technologies, primarily Microsoft SQL Server Analysis Services and Cognos Series 7. Apparently I'm not the only person to notice this: some of the analytical vendors are now developing partnerships with access tool vendors.

Demand 120

Demand Business Aggregators Vendors 120

Customer Experience Matrix

MARCH 20, 2007

My personal theory is it has less to do with a reluctance to be measured than a lack of time and skills to conduct the testing itself. The series of “One Big Button” posts culminating last Monday described some approaches to this sort of analysis. Which brings us back to Web site testing.

Multivariate analysis 120

Multivariate analysis Lead Ranking Lead Scoring Optimization 120

Customer Experience Matrix

MARCH 26, 2015

But the system isn’t tracking messages to specific individuals, so it can’t avoid showing the same message multiple times to the same person. Opportunity value can be imported to add return on investment analysis. This lets it build separate campaigns to serve different creative to companies in different stages. automated optimization.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2014

But, as BlueConic’s experience reminds us, practical marketing tasks like content creation, program flows, and result analysis are organized around groups of similar customers. When I think of tailoring interactions to individuals, I think of working with each individual’s data directly. Segments don’t enter into it.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

MAY 20, 2013

Once Universal Behaviors are loaded into Silverpop, they become available within the system for queries, program triggers, rules within programs, dynamic content, personalization, scoring, and analysis – pretty much anything that could be done with standard Silverpop data.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 5, 2012

For a more nuanced analysis, see my blog post Social Media Features in Marketing Automation Systems: Who Does What? It’s not just personalization, which simply plucks information from a database field, and it’s not segmentation, which uses rules to select different content objects within the campaign flow. from last December.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 26, 2007

But, judging from their Web site, Loyalty Matrix offers off-line analysis and promotion recommendations, not the real-time targeting and personalization of Touch Clarity and Kefta. Loyalty Matrix does some database building, but its more to integrate snapshots for analysis than to manage databases over time.

Loyalty 120

Loyalty Buy Work Management Multi-Channel 120

Customer Experience Matrix

OCTOBER 18, 2007

Its email heritage still shows in strong content management and personalization capabilities. In evaluating enterprise marketing systems, I look at the five sets of capabilities: planning/budgeting; project management; content management; execution, and analysis. Let’s go through these in turn. Analytics is the final function.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 3, 2010

These generate plenty of useful data, such as click through rates, search rankings, sentiment analysis, and page views. But this data and related analysis are quite different from what database marketers are used to. location-based messages), and the rest.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

DECEMBER 8, 2011

Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 3, 2010

Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network).

Analysis 120

Analysis Bundling RSS Sample 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Reporting is a particular strength.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120