B2B Marketing Analytics

AUGUST 2, 2020

Given that the volumes of data are enormous now, the most efficient and automated approach to this analysis is by loading all the relevant data from marketing automation and CRM platforms in a SQL server (Redshift, Snowflake, MySQL, MS-SQL, BigQuery).

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. The concept is intriguing: instead of creating campaigns that predefine paths a lead can follow, you define the actions to take when customers are in a particular situation.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Marketing Insider Group

DECEMBER 7, 2020

By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. Today, SaaS-based CRM platforms manage both the people involved as well as many of the tasks surrounding customer data, campaigns, lead states, pipeline value, and contract stages. salesforce.com.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Customer Experience Matrix

AUGUST 6, 2013

Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them. RightWave actually does let marketers import files, create segmentations, and build emails, although few clients do these for themselves.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Alerts can be based on complex rules and delivered via email or text message.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. It's part of a general lack in Hubspot of the “campaign” orientation found in most marketing automation systems.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 29, 2011

ExactTarget’s aspiration to a central role was less expected, since its original and still primary business is email delivery. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Campaigns can have multiple actions, each with its own entry conditions.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 9, 2012

Many said they never progressed beyond email because the next step was too hard. Naturally, NurtureHQ disagrees. Before building its system, the company spent six months talking to current marketing automation users. This led NurtureHQ to believe that an even easier system could find a broader market than current products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

LeadSloth

OCTOBER 16, 2009

Bronto, Marketing Campaign Manager ( PDF ), Durham NC. Tableau, Marketing Campaign Manager ( PDF ), Seattle WA. Sales Force Automation software (primarily Salesforce.com). Email Marketing. Organic and paid search campaigns. Data analysis, reporting and business intelligence. List acquisition and import.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Customer Experience Matrix

MAY 11, 2011

More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Engage still relies on Salesforce.com to produce revenue reports.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

ClickZ

JUNE 20, 2019

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. What about email newsletters? Campaigner. Mobile or desktop?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

WebMarketCentral

DECEMBER 8, 2008

VisitorTrack service provides robust geo-targeting (so you know exactly where visitors are coming from) and email notification, but it's biggest strength is detailed and customizable reporting capability. It's also fully integrated with Salesforce.com. You can use the widget for free, but won't get any data stored for reporting.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

The Mx Group

AUGUST 1, 2018

With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Salesforce.com. Salesforce.com is the leading CRM in the industry.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Customer Experience Matrix

MARCH 16, 2011

DemandCenter has a campaign flow interface that does seem easier to use than standard products. What makes the campaign builder different? It allows complex flows and is pretty much the way that most people diagram a campaign when they're planning it. The answer is a definite…maybe. Of course, nothing is truly unique.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Allocadia

APRIL 2, 2019

asked Carey Rutigliano, Cloudera’s (formerly Hortonworks) Director of Financial Planning & Analysis. He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Adobe Experience Cloud Blog

DECEMBER 3, 2012

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. The only available research tools you had were surveys and focus groups, eventually getting into email.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Customer Experience Matrix

JULY 14, 2009

At a minimum, each page must be given its own ID and, more realistically, pages must be given multiple tags to facilitate analysis. This page-centric view of the world makes sense for a CMS vendor, but it's a pretty big switch from the campaign-centric view of most marketers and most marketing automation systems.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. View your calendar, to do list, emails and apps in one place. Explore social media analytics, evaluate sentiment, and manage social campaigns across platforms.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Paul Gillin

JUNE 24, 2010

ROI analysis enforces rigor that leads to better decisions. Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Do you suppose the storage giant conducts an ROI analysis before making that decision?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. The content management platforms add content workflow and asset management, audience insights, and content performance analytics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JUNE 19, 2014

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. Examples: Salesforce.com, Google. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. B2B: Business-to-Business.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Webbiquity

MARCH 27, 2017

Now part of Salesforce.com Marketing Cloud. Log in and you will quickly find data, analysis and insights that allow you to quickly engage with those engaging with you. This includes pulling all posts and comments into one dashboard for analysis, measurement and engagement. 24: The 24 Best Email Marketing Tools. #25:

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Adobe Experience Cloud Blog

MAY 15, 2012

Our customer, Motorola Solutions, saw a significant increase in form conversions from their email campaigns by moving to the use of targeted lists with segmented messages. All of this data along with company profiles is accessed in the cloud directly in salesforce.com.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). But the idea is that you should really look at your marketing and figure out is it because you're only sending emails to your list 2.7

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. So, I emailed Dave. In fact, hint, hint, we actually might have a campaign that talks about that next year. It’s, has anyone not heard the campaign Diamonds Are Forever? ABM is not a platform.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52