Martech

APRIL 27, 2022

Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data. Media planning. marketing attribution ).

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Convince & Convert

AUGUST 2, 2010

link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Find where your clients/contacts are in the social media realm. Other gr8 uses [link] [link] Richard A Beane III Review of the site Flowtown that can give you information about how your customers use social media.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

ClickZ

JANUARY 25, 2021

AI allows social media marketers to develop a personalized B2B campaign which is a major factor in lea conversion. AI is enabling social media marketers to use the information of B2B clients and use it for customized interactions. When buyers get the information, they’re looking for, they proceed to the buying stage quickly.

Marketing AI 145

Marketing AI Social Media Social Marketing B2B Marketing 145

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MAY 25, 2010

Thanks for sharing this information! Thanks for bringing it to CA conference! link] Jose Huitron Jay, thanks for sharing these outstanding keys. 34% speaks volumes and highlights the fact that there is plenty of room for those who offer true value one service at a time filling needs and making an impact.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Thanks for sharing good support information for B2B social media. We have been saying many of these things for the past year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Sprout Social

JANUARY 30, 2019

Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Where do you go from here?

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. I may run a similar analysis and rank my top posts by page views coming from search engines.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). link] Amy D.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. We've just spent two years using new media with the ultimate goal of involving, empowering and motivating our supporters, members and activists. Some info on these links [link] [link]. Some info on these links [link] [link].

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Single Grain

APRIL 14, 2022

Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Sales funnels are critical in the marketing game, which is why Single Grain creates intelligent funnels that track pertinent information to maximize investments by focusing on the areas with positive returns.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

FEBRUARY 25, 2010

Where else can you reach such a huge audience in minutes, never mind keep them constantly updated with relevant information? I work for a small advertising agency that has seen huge results from SEO/SEM and social media. link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? Superb information here.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). It can't.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] davidweiner RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Glenn Taylor Very concise information! This is complex stuff!!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JUNE 8, 2010

My business has such restrictions (some self-imposed) that very little new information applies to marketing it… but this: this post gives me a lot to think about. Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Buzz Marketing for Technology

MAY 4, 2011

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.

Analysis 100

Analysis Statistics Social Networks Media Plans 100

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. link] [link] SEO For Less Panama The 39 Social Media Tools I’ll Use Today [link] [link] nishant thanks a lot for the information. I implement bit.ly Try it yourself. it is great.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. I particularly agree with #2 and #5 (my 13 year old cousin thinks Twitter is “weird&# ).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 31, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. link] [link] SEO For Less Panama The 39 Social Media Tools I’ll Use Today [link] [link] nishant thanks a lot for the information. I implement bit.ly Try it yourself. it is great.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. Social media has definitely changed the way marketers and entrepreneurs do business.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 23, 2010

link] Patty Farmer Nobody Said Social Media Was Easy – [link] [link] shaun swegman RT @dfwBizLink: Nobody Said Social Media Was Easy – [link] [link] Kade Dworkin “Nobody Said Social Media Was Easy” [link] another great post by @jaybaer. Smart, informative and right.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. I am always hungry for relevant information and have stayed glued this past week to see what new things may have popped up at the conference.

Social Media 127

Social Media Media Paid Content Conference 127

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

"Are You Slow Enough to Succeed in Social Media?" "Are You Slow Enough to Succeed in Social Media?" " [link] [link] George Nixon Nice analysis [link] [link] Bayberry Consulting RT @jaybaer: Are You Slow Enough to Succeed in Social Media? " [link] [link] Dio Favatas I like you Baer.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160