Buzz Marketing for Technology

APRIL 6, 2011

And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media. Social data analysis can help you improve media strategies and spending because it can reveal new ways to prioritize, sequence and invest in POE.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Buzz Marketing for Technology

MARCH 30, 2011

The two things social lift analysis can tell you are how far and how fast those ripples move. Read: “ Social Lift: How to make your media plan go further.&#. Related posts: Social Media – the Next Frontier! You have a killer piece of original content that starts rippling out from its source. Want to learn more?

BtoB 100

BtoB CMO Analysis Network Marketing 100

Buzz Marketing for Technology

MARCH 23, 2011

A risk mitigation scenario is taking place that you can target with your media plan. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Media 100

Media BtoB Paid Search Agency Social Media 100

Webbiquity

JULY 28, 2010

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. [link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Email is the foundation for any online marketing campaign.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 1, 2010

link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. link] [link] nateriggs Killer analysis, Jay. PS – if the Timberwolves don't hurry, I'll grab up the FB vanities… lolz) [link] nateriggs Killer analysis, Jay. Telling the right story is a strategy, not a tactic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Martech

APRIL 27, 2022

Marketing analytics is an approach to data analysis that helps businesses understand the performance and impact of their marketing investments. Businesses use marketing analytics tools to facilitate the collection, modeling, analysis, and visualization of marketing data. Media planning. customer journey analytics).

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

ClickZ

JANUARY 25, 2021

They use predictive analysis to recognize behavioral patterns and trends. This data can be used by social media marketers to identify quality lead – which is indeed the most painful task. You can also co-create content with them and create a buzz around your product. 7) Simplified data analysis.

Marketing AI 145

Marketing AI Social Media Social Marketing B2B Marketing 145

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 25, 2010

RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Jay Baer offers an interesting analysis at Convince and Convert. PUB There is a third focus beyond media and social: Value.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Sprout Social

JANUARY 30, 2019

Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose. Where do you go from here?

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. Although, this analysis is from 2+ years of posts.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Specifically, lack of discussion around how to **design to achieve them** when using social media. I think this is a fundamental necessity.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 22, 2010

I was very interested to read your analysis as it chimes with how we've organised our approach online. We've just spent two years using new media with the ultimate goal of involving, empowering and motivating our supporters, members and activists. Some info on these links [link] [link]. Some info on these links [link] [link].

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

APRIL 20, 2011

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Analysis of social data can provide a different lens through which to evaluate media planning and buying.

Social Media 100

Social Media Media Webinar Metrics Marketing & Strategy 100

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

FEBRUARY 25, 2010

link] Weintraub Adv Do You Know Your Customers Enough to be a Social Media Hit? link] [link] John S Great in-depth analysis! I really appreciate case studies on companies who are really getting social media right. link] loved the example and the analysis. Are people serious? A Valentines day present?

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Single Grain

APRIL 14, 2022

Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Lemonade gives its clients the tools and services necessary to build a successful brand, including: Community and social media management. Community building to drive product growth. Ideation and concept development.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Convince & Convert

MAY 20, 2010

I hope companies can work out a solution that benefits bloggers as well as the company business:) [link] Suzanne Vara Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media [link] [link] Annabel Candy RT @suzannevara @jaybaer: Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) Trust gets played with all the time also.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. [link] robbunting Great post: Reading "R.I.P. link] @jaybaer@smmguide @briansolis Lisa Robbins Love this article!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. [link] robbunting Great post: Reading "R.I.P. link] @jaybaer@smmguide @briansolis Lisa Robbins Love this article!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

APRIL 22, 2010

Nothing really more to add : ) markwilliamschaefer Superb summary and perspective, Jay. | Social Media Staffing and Operations | Social [link] #ReStream.me [link] Steve Eaton a complex idea made ridiculously simple: 5 primary ways to use social media [link] (visual) [link] Dana Webster Love his analysis of SM. Thanks, Jay!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129